ContentsOwners of NxtPoker
Competitive Analysis
NxtPoker Competitive Advantage
Market Analysis
Marketing Strategy
Marketing Plan
Customer Acquisition
Valuation
Business Model
Gamification
ROI why you should own tokens
Technical specifications
Oath & Bylaws
Owners of NxtPokerOnce the tokens have been distributed to donors, the organization as a whole belongs to Nxt community token holders, and token holders in the broader crypto community. Not only is NxtPoker DAO owned by the community of token holders, they actually influence and direct improvements to NxtPoker initiatives by supporting ideas and plans that match the nxtpoker bylaws or rules. Board members execute the outcomes of votes on issues or initiatives voted on by token holders, which had previously been distilled down to a few options, through a discussion process with the community or between all board members. Board members also serve the community by reviewing performance, token payouts, compensations to workers and devs, discussions and revolving issues, and other responsibilities in the rules (bylaws).
http://edge1.pokerlistings.com/assets/photos/PS-market-share.PNGsources
http://www.pokerlistings.com/amaya-shareholders-approve-pokerstars-deal-what-happens-next-46981http://edge1.pokerlistings.com/assets/photos/PS-market-share.PNGhttp://www.bet-at-home.ag/Default.aspx?page=4&lang=enhttp://www.bet-at-home.ag/content/bet-at-home/images/balkenundlinien_gl%C3%BCcksspielmarkt_en.jpghttp://en.wikipedia.org/wiki/Disruptive_innovationhttp://forumserver.twoplustwo.com/29/news-views-gossip/empowering-game-poker-its-players-through-use-cryptography-decentralization-1437733/http://www.liquidpoker.net/poker-forum/926209/The_Rake_:(.html
Competitive Analysis Analyzing the top competitor: pokerstars strengths and developments
-Huge marketshare and dominant presence, strong brand
-Launched real money wagering Dec 2001
- 50 million registered users on its servers according to a wikipeadia article (2012)
-1.4 billion in annual revenues (2012)
-1000+ employees
-Uses famous personalities in marketing (hockey players, race car drivers, actors: jason alexander)
-acquired competitor full tilt poker $731 million ( july 2012))
-acquired by Amaya Gamin Group $4.9 billion cash (August 1, 2014) :
http://www.pokerlistings.com/amaya-shareholders-approve-pokerstars-deal-what-happens-next-46981 -Gaming Licenses: isle of man, Denmark, France, Belgium, Italy, Estonia, Spain, european union license granted in 2012, operates illegally in the us due to Unlawful Internet Gambling Enforcement Act of 2006
-jdsfcv
http://en.wikipedia.org/wiki/PokerStars http://www.bbc.co.uk/news/uk-11250835: see booming business
http://www.forbes.com/2010/02/10/internet-gambling-pokerstars-business-beltway-pokerstars.html
Pokerstars WeaknessesAbove we have enormous positive information for pokerstars but there are problems and weaknesses : the industry is matured, overgrown and ripe, festering with ripe boils gorging on the demise of desperate unfortunate poker players of all skills and sizes. The players are screaming for help and the industry is ripe for disruption by better tech. Outlined below are some glaring weaknesses
-susceptible to government coercion and shutdown
-heavy government fees taxes
-excessive rakes / cost to play
-payout problems
http://www.cardschat.com/f54/pokerstars-cashout-problems-111727/ http://www.bankrollmob.com/forum.asp?mode=thread&id=296772 http://forum.parttimepoker.com/stakers-discussion/843088-pokerstars-reject-cashout-need-help.html http://forumserver.twoplustwo.com/32/beginners-questions/pokerstars-cash-out-surprise-1250574/ -Problem with random generator and shuffling algorithm
http://www.cigital.com/papers/download/developer_gambling.php hilarious comical take
https://www.youtube.com/watch?v=bfQBhbRiqnE#t=781 -cheating
Blatant cheating : Absolute poker, ultimate bet :
http://en.wikipedia.org/wiki/Cereus_Poker_Network non-random card dealing/house employed players or bots
http://www.pokerschoolonline.com/blogs/tunisiz/DOES-POKERSTARS-CHEAT collusion / team play(from forums)
http://www.pocketfives.com/f12/poker-stars-rigged-facts-692009/Research on pokerstars rigging Strange betting patterns, fake accounts, bad beats, unbelievable plays and rigged flops to create action.
http://www.onlinepoker.net/poker-news/general-poker-news/online-poker-rigged-wsop-winner/6801 http://www.pocketfives.com/f12/poker-stars-rigged-facts-692009/ http://forumserver.twoplustwo.com/28/internet-poker/company-cheat-pokerstars-1041396/ http://www.pocketfives.com/f12/poker-stars-has-rigged-338248/ http://www.pocketfives.com/f12/poker-stars-rigged-facts-692009/ http://pokerstars-rigged-scam.blogspot.com/ http://www.pokerstrategy.com/forum/thread.php?threadid=219613 http://www.pocketfives.com/f12/pokerstars-rng-absolute-discrace-672338/ discontent on pokerstars rigging :
http://www.pokerscout.com/AllReviews.aspx?id=1&pg=1 www.change.org/en-GB/petitions/british-government-carry-out-a-full-audit-of-online-poker-sites Speculation on pokerstars rigging:
http://forumserver.twoplustwo.com/25/probability/pokerstars-rigged-447349/ https://bitcointalk.org/index.php?topic=1487.0 http://www.liquidpoker.net/poker-forum/926209/The_Rake_:(.htmlreally there there too many incidences to count, the list could go on for eons.
Key note in 2007, a massive scandal occurred at Absolute Poker where a superuser was exploiting a glitch to see everyone else’s hole cards. It won a $1000 buy in tournament by doing this. Ultimate Bet was also found to have its owner Russ Hamilton super using away thousands of dollars from his players
In 2011, the US Government seized control of US players accounts and funds on PokerStars and FullTilt. Shortly after this happened, major poker site Full Tilt Poker was caught out using player funds to pay its owners, instead of keeping them separate, as is standard practice
http://pokerfacenews.com/could-it-be-that-online-poker-is-rigged-the-verdict/ https://bitcointalk.org/index.php?topic=1487.0 Nxtpoker strengths -Cryptographically provable random number/card dealing/shuffling
-Semi instant Player payout satisfaction
-Very inexpensive for Players
-Decentralized, funded and backed by a community
-95% collusion deterrent at high capacity
-Global reach
-Impervious to shutdown, taxation or government coercion
-absence of centralized trust
-private/ pseudonymous
weaknesses Unestablished brand
Brand new
It is key that the organization structure, community and funding help to overcome the weakness so as to compete and excel against establish incumbents
Market analysisAccording to world poker tour, more people play poker than billiards, golf or tennis. For a closer to home correlation there are probably more poker players than reddit users. Poker is now the third most-watched sport on cable TV, behind only car racing and football. This lends credence to the maturity and abundance of the market. There are more than 60 million poker players in the us and more than 100 million worldwide.
Now of the 60 million us poker players only about 15 million play for real money online regularly (2.6% of adult population), about 58% of them are under 35 years of age and 76% are male . Globally the numbers could be extrapolated to arrive at a modest conclusion that about double: 30 million people worldwide play pocket online for real money. Making a super modest assumption that only about 30 million users are available to Nxtpoker which is 20 million less than Pokerstar's user base (also ignoring the fact that NxtPoker will expand the market due to its disruptive nature) It is not far fetch to make a modest user adoption projection assumption of:
First year : 1.2 million users
Second Year : 4.2 million users
Third Year : 7.2 million users
These extremely modest numbers are only possible of course if there is adequate initial funding, community support and structured organization orchestrating and streamlining development. I will make a case for the numbers with a realistic worst possible data point in the marketing section. Read on.
Key note According to poker player research 5% of american players said legislation made them play less and a lot of them switched or are looking for alternatives
also players greatest concern is about Fairness is that they might be playing against bots and among colluding entities
another biggest complain is slow pay outs
more than half of players play both cash games and tournaments
sourceshttp://www.worldpokertour.com/About_us/FAQ.aspxhttp://pokerplayersresearch.com/ToplineFindings.aspxhttp://www.pokerlistings.com/amaya-shareholders-approve-pokerstars-deal-what-happens-next-46981http://theppa.org/resources/facts/http://www.scribd.com/doc/23533788/Who-Plays-Poker-PPA-Surveyhttp://www.newsweek.com/going-all-online-poker-117991http://www.coindesk.com/bitcoins-gambling-boom-just-getting-started/
Marketing strategy & PlanIn any marketing endeavor , as a basis it is always important to understand positioning in the market and how it fairs against all competition, in order to focus on the unique attributes of the offering. This is a bases and a starting point of our marketing campaign. It is why customers would choose to ignore switching costs to test out a brand new platform. For us it is simply because NxtPoker will provide the: "Best gaming experience enabled by fair provable level playing field, provable fair RNG and lowest tournament entry costs". Now that we know have a succinct statement that sets us part from everything on the market it is time to take a look at some quick case studies:
Quick Case studies tournament earnings for pokerstarsCase 1 pokerstars tournamentDecember 27, 2009
Players buy-in: $1
first prize: $50,000
number of registrants : 200,000 players
profit earnings : ~$200,000
Case2 pokerstars sunday millionMarch 4, 2011
Players buy-in: $200 + $15 = $215
first prize: ~ $1.1 million
number of registrants : 59,128 players
profits earnings : ~ $12,712,520 million
Case3 : pokerstars micro-millionsDecember 4, 2011
Players buy-in : $0.11 to $22 (average : $11.055)
first prize/ prize pool: $140,000 / $5 million
number of registrants : 1,294,883 players
profit earnings : ~ $140,536,908 million
As you can see the poker market is very lucrative. But to get in front of the right audience would require a lot of marketing ingenuity, capital and unique value proposition in this competitive market. But the payoff will be extremely rewarding in the form of huge profit margin's not only from current tournaments and profits from reoccurring customers looking forward to the next tournament but everyday cash games and other optional fees.
Taking a page from pokerstars, we could have our brand of tournament offering: Nxtday millions or NxtMicro-millions or Nxtday Sunday. Of course these are arbitrary tournament branding ideas, it doesn't take away from the fact that there is an opportunity to capitalize and the opportunity is huge for every token holder.
http://www.pokernews.com/news/2012/06/pokerstars-guarantees-5-million-micromillions-ii-tournament-12940.htmhttp://www.pokerstarsblog.com/sm/2011/bdbeatslayer-wins-sunday-million-5th-ann-079075.html http://en.wikipedia.org/wiki/PokerStars#History http://www.pokerlistings.com/amaya-shareholders-approve-pokerstars-deal-what-happens-next-46981Below is a rough plan to hasten customer adoption and increase brand awareness. This plan will be refined by specialized marketing/business members of the board for full effectiveness. Most of the of the marketing plan items will be outsourced to professional marketing and branding firms.
Plan Incentized Referrals
inbound Marketing
content marketing in-house and outsourced (
http://www.socialradius.com/services.php?id=services_summary)
optimization, keyword strategy, quality content etc
SEO and domain/ Keyword research and focus/ blog authority strategy in house and out
Performance based affiliate marketing and plan CPS/CPA
2nd tier pay per click engine marketing (bidvertizer, adbrite etc)
Infogragraphics visual presentation for quick sharing and content digestion
Social media management, viral promotions (prizes, games, contests) and campaigns (
http://www.socialradius.com/services.php?id=services_summary)
Press releases and public relations (
http://www.socialradius.com/services.php?id=services_summary)
Email marketing / list management
Press releases and content syndication
Video marketing(youtube/vimeo)
video explainers
Video tutorial for Nxtpoker and Nxt
Compelling sales funnel
Compelling landing pages
Call to action landing pages(for software download)
Education/informtive and bief to digital currency
Analytics and conversion tracking
Help pages and poker player support
Costumer acquisition As promised, let's justify some of our assumed customer acquisition numbers using one of the lesser unproductive means through a second tier search engine or site :CPM. For the uninitiated CPM means cost per mile. It means the amount of dollars that are charged per 1000 views. it is also called "cost per view" cpv. So Here go :
the average conversion rate for related gaming industry advertisement rage from 2% to 10% on average
conversion rate means how many people actually click through to download and use a product out of a sample of 1000 people for instance.
if 2 people out of 100 download, thats 2%
if 5 thats 5% and so on
there are several factors that can affect conversion rate including value offering, message etc..lets say NxtPoker ads has a worst than average of 1% conversion rate, we can calculate how many customers who will be using out product each month based on how much we are willing to spend.
using reddit at $5 per 5000 views
$10,000 will yield 10 million views at 1% conversion rate = 100,000 users per month * 12 gives the assumed 1,200,000 users numbers for that year
additional yearly projections could be extrapolated using similar metrics.
For the second and third year
First year : 1.2 million users
Second Year : 4.2 million users
Third Year : 7.2 million users
Now its important to note that these are rough figures, based on the worst possible source of traffic, so the numbers will most likely be several orders more, due to the NxtPoker unique value proposition , other viral marketing techniques, messaging combined with a stunning sales funnel process. The cost per acquisition of a customer will most likely be some order of magnitudes higher anywhere between $2 to $20, we could say the same for the actual customers acquired. I used the example to illustrate that the goal to achieve customers is very possible as long as we have the wining product and the actual funding and incentive to motivate players to sign up in droves.
reddit
at $5 minimum, 5000 views per $5 at 2% standard industry conversion rate using CPM
http://www.reddit.com/advertisingaverage cost per click : $2 - 5 at 20 % conversion rate work
https://www.namepros.com/threads/poker-site-wants-to-advertise-on-my-site.666496/http://www.pokeraffiliatelistings.com/forums/general-poker-affiliate-forum/4982-how-much-cpc-would-you-expect.htmlaverage conversion rate by industry
http://www.myclicks.org.uk/startups101/case-studies/ppc-online-gambling-cantorhttp://klientboost.com/adwords/what-is-the-average-conversion-rate-for-ppc/http://www.wordstream.com/blog/ws/2014/03/17/what-is-a-good-conversion-rate#.
http://www.casinoaffiliateprograms.com/blog/ppc-trends-for-casino-affiliates/ buy sell rough ad sample poker untargeted ad placement:
https://buysellads.com/buy/search/id/812381/ts/1410908464#view-239343https://buysellads.com/buy/gaming#view-27200https://buysellads.com/buy/cryptocurrencyhttps://www.reddit.com/advertisinghttp://www.wordstream.com/popular-keywords/poker-keywordsAdwords restricts poker type advertisements
https://support.google.com/adwordspolicy/answer/6018017?rd=1https://www.youtube.com/watch?v=ps7bB9-ksMYhttp://www.smartinsights.com/digital-marketing-strategy/online-value-proposition/testing-value-propositions/http://www.psychologytoday.com/blog/smartwork/201004/vision-and-mission-whats-the-difference-and-why-does-it-matterhttp://www.scienceofleads.com/course-on-creating-a-modern-marketing-plan/
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Topic: Business Plan (Read 9358 times)