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Supporting NXT promotion with a kick ass video animation
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Author Topic: Supporting NXT promotion with a kick ass video animation  (Read 4359 times)

capodieci

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Supporting NXT promotion with a kick ass video animation
« on: June 20, 2014, 01:30:17 pm »

Hello,
   I am involved with a company that does video animations. I would be very glad to help spread the word on the NXT Coin project, the differences with BitCoin, and whatever else there is to know. I do need the support of someone with enough knowledge and ability of explaining things properly.

You can see our portfolio of works here: https://www.youtube.com/user/the25sda/videos?sort=p

I would appreciate if the contact is with someone that can guarantee that once the video is ready it will be used in the major relevant websites and used in the media kit of NXT. Production of video such as the one we do is VERY expensive in terms of time and people (thus salary and bills). While we will be happy to accept donations for the work, what would justify doing it is the exposure we can get while NXT grows in popularity. We can also provide matching illustrations for whatever need (brochures, PDF, web pages, etc).

Keep in consideration that the production time can reach 3 months.

Looking forward to prepare an amazing NXT video for the community! :)
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capodieci

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Re: Supporting NXT promotion with a kick ass video animation
« Reply #1 on: July 11, 2014, 01:07:55 pm »

I got no reply to the above offer. We then have prepared two videos (also FOC) for an initiative to spread the use of BitCoins (called bitislands). Here are the videos for you all to see:

Bitcoin for sellers: https://www.youtube.com/watch?v=8-xKQFtA8UQ

Bitcoin for Buyers: https://www.youtube.com/watch?v=zhxt9njHoDg

If the NXT community is interested in a video for the promotion of NXT, I will be happy to support.

The NXT community did show love to me after I been "robbed" of NXT64,757, so I am glad to give back the way I can :)

Rob
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Daedelus

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Re: Supporting NXT promotion with a kick ass video animation
« Reply #2 on: July 11, 2014, 11:07:22 pm »

I want a video  ;D

I remember reading this and thinking that it might get a bit awkward if you thought you didn't get enough donations. I don't think you had many posts at the time so looked a bit odd. If you still want to do it to return the love and for any donations you get, I'll help and promote ;D

Who should the video be aimed at?
« Last Edit: July 12, 2014, 12:24:33 am by Daedelus »
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salsacz

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Re: Supporting NXT promotion with a kick ass video animation
« Reply #3 on: July 12, 2014, 12:17:49 am »

getting the exposure at the main sites and even some news sites will be easy.

now to the creating side - I and Daedelus will be helping you.

The stupid explanationary vids - there are some already.

Dogecoin: https://www.youtube.com/watch?v=_KVZmS_UO5I

Peercoin:
- community is developing one already for a long time:
https://www.youtube.com/watch?v=Vw_H-hMwO08&feature=youtu.be (not yet released)
http://www.peercointalk.org/index.php?topic=2537.630
- 43 pages, almost 4 months of the community work...

Quark: https://www.youtube.com/watch?v=YrNnrvet7Ao

It is always better to cover a nice story, like here, when it is well-connected to the name, etc etc:
Mycelium:
https://www.youtube.com/watch?v=byp_x2be8C8

IMHO the best would be to show a simple feature which makes Nxt a better choice than Bitcoin.
You can take an inspiration here:
https://www.youtube.com/watch?v=mzMUTrTYD9s - Galaxy S 5 -- Wall Huggers
- The Nxt vs Bitcoin video would be in the same spirit (even animated), but the problem would be - a 10 minutes Bitcoin block time vs. 1 Minute Nxt block time.

So you go to the shop and while all Bitcoiners need to wait for 10+ minutes, a Nxter will buy and leave. Because the seller will know he sent him money just in 60 seconds. Or eat. Or have a fresh icecream. While Bitcoiners will starve, have unfresh food, won't make anything on time.. :D just an idea
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sparta_cuss

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Re: Supporting NXT promotion with a kick ass video animation
« Reply #4 on: July 12, 2014, 05:06:26 am »

Most of the discussion about what a video or article needs to be about or explain is based upon assumptions - about the needs and desires of a target audience, about what features are most appealing, about how to hook new viewers or readers, etc. We are ready to talk about all the things we think are great about Nxt, but have little idea what questions the non-initiates might have. Instead of guessing, can we do some small amount of research? Can we select a small number of people, just 10 or so, from a target audience to ask them what they are interested in knowing, what they might find most appealing, and what would get them excited about a cryptocurrency?

How do we find this small group of potential Nxters? First we need to know who our target audience is for this video. Are we targeting people who have never heard of cryptocurrency? Or people who have heard of Bitcoin but are curious/suspicious/excited/etc? Or people who are sold on the whole Bitcoin revolution thing, but don't really have any idea how these technologies work? Or? Or?

If we don't know who we hope to appeal to, it's hard to have a video that is focused, employs the right level of technological language, or hits the right buttons and makes people ask more questions.
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Silvio

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Re: Supporting NXT promotion with a kick ass video animation
« Reply #5 on: July 12, 2014, 06:16:12 am »

Maybe I can help in terms of target audience. I am new to the crypto world; following bitcoin for a while but never bought - it is too abstract and tech savvy. After reading an article somewhere, I had a look to NXT.org, downloaded the client (which is beautiful!) and figured out about nxtra.org and got my first NXT there (no personal investment apart of personal time). I watched the videos about how great all the currencies are and what you could do with it (from nxt.org).
Thats fine - but I had to read through the wiki, the forum, got paranoiac, changed my wallet (new passphrase), downloaded keepass, figured out how to use the exchanges. To sum up - its a steep learning curve. I dont think everyone will invest this much time to learn about a software you can not really use - at least in my backyard the corner shop is not likely to accept anything apart of cash.

So in terms of video, how about a tutorial for people new to NXT. But not the big opportunities, features or how great it is. More a tutorial to follow and to get comfortable about the most important topics for a newbie like me.

Such as How to Set up your client, the passphrase, your first steps.
How to get your first NXT (nxtra.org fraucet), transfer money, messages
How to invest some BTC on an exchange
How to use an Alias, registration
How to use the Asset Exchange

And maybe the client could integrate this after installation. It sounds not much - however, in my opinion its more important to walk and pick some fruits on the way instead of drawing the big picture at home.

:). Silvio
« Last Edit: July 12, 2014, 06:21:54 am by Silvio »
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capodieci

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Re: Supporting NXT promotion with a kick ass video animation
« Reply #6 on: July 12, 2014, 07:23:37 am »

Amazing guys. I loe that the discussion took up. I am currently traveling, but I will send the link of the discussion to the script writer in the next days, so he can come out with something that conforms with the ideas of the community.

R
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cobaltskky

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Re: Supporting NXT promotion with a kick ass video animation
« Reply #7 on: July 12, 2014, 07:57:22 am »

I can run NXT by a couple of my crypto-illiterate friends and ask them what would peek their interest in an advertisement that was designed for a broad audience?
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salsacz

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Re: Supporting NXT promotion with a kick ass video animation
« Reply #8 on: July 12, 2014, 08:11:43 am »

do it pls
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Fatih87SK

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Re: Supporting NXT promotion with a kick ass video animation
« Reply #9 on: July 12, 2014, 11:53:00 am »


Amazing guys. I loe that the discussion took up. I am currently traveling, but I will send the link of the discussion to the script writer in the next days, so he can come out with something that conforms with the ideas of the community.

R

What They think IMO;

Average joe user perspective;

Why NXT if I have fiat money. I love fiat.

Business perspective;

Nobody is using NXT. Why should I accept NXT as a payment?

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sparta_cuss

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Re: Supporting NXT promotion with a kick ass video animation
« Reply #10 on: July 12, 2014, 02:54:54 pm »

I wonder if it makes sense right now to target this video at potential businesses who might accept Nxt, rather than at individuals who might become investors. The appeal would be different in each case, though they would work synergistically. People will buy Nxt if they think it's a good way (better than fiat or Bitcoin) to pay for goods and services at their favorite businesses, but businesses will only accept Nxt if they think that enough people would prefer to use it rather than fiat. This can be either a virtuous or a vicious cycle, depending on how whether people and businesses are pushing adoption, or waiting to be pushed.

Anyway, we still don't have a plug-n-play option for businesses to accept Nxt. GoCoin will probably do it within a month, and l8orre(is that right?), is working on a simple way for businesses to accept Nxt. So maybe it's too early to target businesses.

Now that I've written this out, I guess the best target audience is a potential investor and not a business. But it's worth keeping in mind for later.
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nxt101

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Re: Supporting NXT promotion with a kick ass video animation
« Reply #11 on: July 18, 2014, 04:44:06 am »

I wonder if it makes sense right now to target this video at potential businesses who might accept Nxt, rather than at individuals who might become investors. The appeal would be different in each case, though they would work synergistically. People will buy Nxt if they think it's a good way (better than fiat or Bitcoin) to pay for goods and services at their favorite businesses, but businesses will only accept Nxt if they think that enough people would prefer to use it rather than fiat. This can be either a virtuous or a vicious cycle, depending on how whether people and businesses are pushing adoption, or waiting to be pushed.

Anyway, we still don't have a plug-n-play option for businesses to accept Nxt. GoCoin will probably do it within a month, and l8orre(is that right?), is working on a simple way for businesses to accept Nxt. So maybe it's too early to target businesses.

Now that I've written this out, I guess the best target audience is a potential investor and not a business. But it's worth keeping in mind for later.

I agree with you that NXT really needs a plug-n-play option for business and average joe users. Peoples are building promotional materials for potential investors here:
https://nxtforum.org/nxt-promotion/nxt-promotion-to-investors/?all  ;D
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capodieci

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Re: Supporting NXT promotion with a kick ass video animation
« Reply #12 on: July 23, 2014, 07:41:57 pm »

Hello everyone. My apologies if it did take me long to follow up, but as I mentioned I am traveling and I been away from the computer quite a lot (more in front of the steering wheel).

I am passing today the link to this tread to David, the same scriptwriter that has prepared the scripts for the two Bitcoin videos we have prepared.

He will check all the mentioned links, and then possibly join the conversation here (or I will pass his email to those of you that can help with hints and suggestions to make a good video about NXT :)

Cheers,
Roberto
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David

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Re: Supporting NXT promotion with a kick ass video animation
« Reply #13 on: July 24, 2014, 09:27:58 am »


Hi all,

Thanks for all of the information!

I'll set in on summarizing it all and will have some questions for you guys later on, probably.

Thanks
~David
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sparta_cuss

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Re: Supporting NXT promotion with a kick ass video animation
« Reply #14 on: July 24, 2014, 06:47:30 pm »


Hi all,

Thanks for all of the information!

I'll set in on summarizing it all and will have some questions for you guys later on, probably.

Thanks
~David

Welcome, David. We look forward to working with you on this project.
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David

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Re: Supporting NXT promotion with a kick ass video animation
« Reply #15 on: July 31, 2014, 08:03:45 am »


Hey all  ;D

There are already so many explainer videos about NXT out there. For this reason I appreciate what they did with Mycelium (albeit pretty faaaar out). The video of people lining the walls to charge their phones was on the right track. Definitely we'll need to focus on the pain points of both fiat and BTC in this animated video.

As for the 'how to' of it, we won't get too in depth. From downloading the client from a thread with nearly 4,000 postings to getting a pass code, I see NXT isn't super user-friendly - though we'll stress it's worth the effort. I also think a tutorial on the specifics of NXT would be outdated quickly. After all, aren't there plans to make it more user-friendly? For these reasons, the animated video we're making should assume a level of tech- and crypto- literacy.

AUDIENCE: Social media users who know about Bitcoin or are Bitcoiners.

GOAL: Encourage 1) people 2) BTCers to convert - through discussing the cons of Fiat and 1st generation BTC, stressing the ease with which BTC can be converted into NXT, and the benefits (PoS / PoT).

POSSIBLE ANALOGIES: 1) Agrarian culture overthrowing Lairds with pitchforks. 2) Dairy cows who keep having their milk drunken by somebody else. 3) The block chain is like DNA, passed down from the very moment NXT came into being. All transactions happening are like the workings of a greater, autonomous body.

Well, though not an active NXTer yet, I think I've got the jest of this. Please feel free to fill me in on anything and correct me if I'm wrong!

Thanks for your suggestions!
~D
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Daedelus

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Re: Supporting NXT promotion with a kick ass video animation
« Reply #16 on: July 31, 2014, 09:37:15 am »

I think we can argue how easy it is to use Nxt now.

Nxt.org is being updated, there was a development site that had "1, 2, 3" steps but it has been taken done now. This is the traditional route. However, NxtWallet (at https://nxtforum.org/alternative-clients/(windows-mac-linux)-nxtwallet/) rather than NRS is a one click installer that feels like installing an ordinary Windows programme. You have to wait for the blockchain but this is true for all cryptos.

Even simpler than that, there are now also online wallets that use more familiar log in credentials, with nothing to download or install (and wallet.dat files I believe). For AE purchases, people can use secureae.com with nothing to install or download, again with simple log in credentials and you can even purchase in Bitcoin.

I am an old stick in the mud so I still use NRS. But even there the client also creates strong passwords for users of 12 simple words (which I don't mind others might think OTT).

I'd like the video not to apologies for the old client and the password as I think there are now enough options out there for 'Joe Sixpack' to be able to use without being a whizzkid. They just don't know about them. Hence, why we need a video about how easy Nxt is to use  :D And then a twitter/bct/facebook/reddit swarm of the video link to raise awareness and show Nxt is no longer hard to use ;D
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salsacz

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Re: Supporting NXT promotion with a kick ass video animation
« Reply #17 on: July 31, 2014, 09:48:19 am »

yeah, I really love the Samsung ones

few days ago they released even better example of what could Nxt vs BTC be: https://www.youtube.com/watch?v=QSDAjwKI8Wo&index=9&list=PLmpYZzpDQEhnAhvOc3NCa5wR0SgZdvJ8d

But still wall huggers rulez https://www.youtube.com/watch?v=mzMUTrTYD9s
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Mexxer

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Re: Supporting NXT promotion with a kick ass video animation
« Reply #18 on: July 31, 2014, 10:09:28 am »

Honestly,

Nxt is miles away from being "easy to use for the average joe"... just like bitcoin isn't easy to use yet even though it has a far better infrastructure: http://andrewoons.com/post/93339555434/how-to-get-bitcoin-from-the-early-adopters-to-the-early

Crypto in general still has way too much friction in the system to make it mainstream. Therefore I think targeting "Social media users who know about Bitcoin or are Bitcoiners." would be the right bet.
On the other hand bitcoiners don't like other cryptos or only like them if they benefit bitcoin. Also a lot of people completely block when they hear "scam", "PoS", "nothing at stake", "unfair distribution" ... the usual negative and toxic buzzwords.
« Last Edit: July 31, 2014, 10:14:29 am by Mexxer »
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David

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Re: Supporting NXT promotion with a kick ass video animation
« Reply #19 on: August 02, 2014, 02:35:51 am »


Maxxer, that was just the article I needed to read.

Quote
"Circle almost nailed it, but they still are too focused on the fact that it’s based on bitcoin. Their headline, “The way money should be”, is good. But the next sentence, “bitcoin is digital money for the modern world”, is too focused on bitcoin. If they said something like “We make sending money instant, secure and free”, than people will be interested to keep reading. Notice the difference? I didn’t mention bitcoin once, but it still summarizes the things bitcoin can do."

Whether complicated or not, people need to be prodded to change and bridge that 'chasm'. Treating NXT more as a service than a brand or product - I think that's the way to go.  :)
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