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Author Topic: NXT Revitalization Plan  (Read 56916 times)

RealBitcoin

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NXT Revitalization Plan
« on: December 06, 2015, 06:28:21 pm »

The campaign is over, and it was overall a success!

We started it in December 6 2015  and ended in July 18 2016

The price in was 1659 satoshi, and now it is 3675 satoshi.

We achieved a 221% growth of price, not all directly caused by us, but we did influence it heavily as our campaign reached tens of thousands of people. We advertised NXT.org to literally tens of thousands of people.



If anyone wants to continue this campaign, I can assist him with advertising tips
« Last Edit: July 18, 2016, 08:03:23 am by RealBitcoin »
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durerus

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Re: NXT Revitalization Plan
« Reply #1 on: December 06, 2015, 06:48:50 pm »

We need banners at coinmarketcap.com, like Neucoin and Shapeshift did. CMC is the place where the price addicted speculators go. Let's tell them that NXT is a good speculation.
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EvilDave

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Re: NXT Revitalization Plan
« Reply #2 on: December 06, 2015, 07:59:53 pm »

Good initiative, RealBitcoin. +1

Tennessee/Nxt Foundation is already planning to go for some advertising, just not quite yet. Nxt has aready run a couple of ad campaigns, with close to sod-all success, so we learned to be very careful about how we run and target campaigns.

Nxt.org, for example, is about to be completely renewed, and we are also looking at setting up lite wallets, and an easy-as-fuck tutorial for getting into NXT.
Once all of this is in place, an ad campaign to pull people in will have a much better chance of actually getting solid conversions, rather than just a couple of clicks. I think a good moment to run an ad campaign will be after the hardfork in January: we'll then have a shed-load of working features (including Shuffling/Account Control) together with both Windows and Mac signed installers, as well as the new Nxt.org.

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apenzl

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Re: NXT Revitalization Plan
« Reply #3 on: December 06, 2015, 08:51:45 pm »

Great, RealBitcoin!

Good initiative, RealBitcoin. +1

Tennessee/Nxt Foundation is already planning to go for some advertising, just not quite yet. Nxt has aready run a couple of ad campaigns, with close to sod-all success, so we learned to be very careful about how we run and target campaigns.

Nxt.org, for example, is about to be completely renewed, and we are also looking at setting up lite wallets, and an easy-as-fuck tutorial for getting into NXT.
Once all of this is in place, an ad campaign to pull people in will have a much better chance of actually getting solid conversions, rather than just a couple of clicks. I think a good moment to run an ad campaign will be after the hardfork in January: we'll then have a shed-load of working features (including Shuffling/Account Control) together with both Windows and Mac signed installers, as well as the new Nxt.org.

+1440

In the meantime we *could* discuss whether Nxt wants to attract speculators or programmers/businesses.
Do we want to sell coins or useful 2.0 tech?

Or both.   :)

RealBitcoin

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Re: NXT Revitalization Plan
« Reply #4 on: December 06, 2015, 09:07:41 pm »

Good initiative, RealBitcoin. +1

Tennessee/Nxt Foundation is already planning to go for some advertising, just not quite yet. Nxt has aready run a couple of ad campaigns, with close to sod-all success, so we learned to be very careful about how we run and target campaigns.

Nxt.org, for example, is about to be completely renewed, and we are also looking at setting up lite wallets, and an easy-as-fuck tutorial for getting into NXT.
Once all of this is in place, an ad campaign to pull people in will have a much better chance of actually getting solid conversions, rather than just a couple of clicks. I think a good moment to run an ad campaign will be after the hardfork in January: we'll then have a shed-load of working features (including Shuffling/Account Control) together with both Windows and Mac signed installers, as well as the new Nxt.org.

Indeed that is one way of doing it. However I know very cheap CPC sources that are very effective and could get quick joiners.

We could also do it before X-mas, i dont think we should waste the holiday seasons because people could buy/spend more in these times.

I also think the NXT into video should be re-done since it's not that easily worded and doesnt emphasize enough on NXT specific features, rather just as on a cryptocurrency in general.

We shall see, I will measure it and see how it goes, it will be a great test sample and we can compare it with the Tenessee ad projects before and see how it's easier to advertise.
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EvilDave

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Re: NXT Revitalization Plan
« Reply #5 on: December 06, 2015, 09:22:08 pm »

Yeah, we also need some better videos...... ;D

If you've got some good sources for cheap advertising....do it.
Maybe a little "Give the gift of NXT this Christmas..." would work well.
Let's co-ordinate on this, make sure that everything works smoothly together.

 
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Marc De Mesel

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Re: NXT Revitalization Plan
« Reply #6 on: December 06, 2015, 10:06:30 pm »

Great idea.

You asked too little though. Send you 1 btc.  8)

Looking forward to your report.

Good luck.

yassin54

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Re: NXT Revitalization Plan
« Reply #7 on: December 06, 2015, 10:24:34 pm »

Great idea.

You asked too little though. Send you 1 btc.  8)

Looking forward to your report.

Good luck.
Thanks Marc For Support!!  ;)
+1440
TOGETHER  8)

RealBitcoin

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Re: NXT Revitalization Plan
« Reply #8 on: December 06, 2015, 10:29:01 pm »

Great idea.

You asked too little though. Send you 1 btc.  8)

Looking forward to your report.

Good luck.

Great, but 0.1 would have been enough, since we will do a test phase first. Do you want me to send the 0.9 back ?

Now first we need to decide which link is more attractive to our potential new NXT users:

1) nxt.org/

or

2) nxt.org/about/

I was thinking about these 2 links.

Now we know for sure that a video is more appealing than a plain website. Thats why you see all those marketing sites trying to sell you something having a video on it. Although I personally think the  video itself doesn't emphasize on NXT's features enough.

Yet the first page nxt.org, has no video, but it's more visually appealing, and if people scroll down, then they can see NXT's features right on the spot explained with nice details.


I think option 1) is better, but I want to hear your opinions too.
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Marc De Mesel

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Re: NXT Revitalization Plan
« Reply #9 on: December 06, 2015, 11:21:03 pm »

Please keep it as an advance for the NXT round 8)

Thanks for all your great posts on btt as well! :)

RealBitcoin

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Re: NXT Revitalization Plan
« Reply #10 on: December 06, 2015, 11:38:01 pm »

Please keep it as an advance for the NXT round 8)

Thanks for all your great posts on btt as well! :)

Alright cool, now let me gather the forum statistics so that we have a controlled variable. We will do an IFRAME based advertising, since it's the most efficient and cost effective in my opinion. Banner is ok, but CPM is fully of spam or clickbots, and CPC is pretty expensive with not that good results as I tried them for many bitcoin related things in the past.

The best bet I think is an Iframe AD campaign, and I just checked the websites they are all good, none of them break the frame so we can do it. The website I`m using is pretty safe and has captcha after timer runs out, so clickbots are filtered out and people can visually see what the site is about.

Now we only need to decide which link we will advertise the /about or the home page.
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apenzl

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Re: NXT Revitalization Plan
« Reply #11 on: December 06, 2015, 11:46:50 pm »

The homepage, imo.

RealBitcoin

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Re: NXT Revitalization Plan
« Reply #12 on: December 07, 2015, 12:33:30 am »

Yes that is going to be the first test round. Here is how the forum membership (which measures NXT users) has been doing in the past several months



Not very bright, it was stagnant pretty much all the way, with a slight growth measured by this exponential trendline.

Yet the past month we have been averaging around 10 new users /day. We need to double this atleast. So let's see.
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RealBitcoin

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Re: NXT Revitalization Plan
« Reply #13 on: December 07, 2015, 12:52:15 am »

Alright first round is on it's way:
http://btcclicks.com/adpurchase?id=04354d95374c07cd47776c75841ce608

Cost: 0.03949 +miner fee

Clicks: 10,000

Duration of the ad: 20 second + site load time + Captcha

With no extra distractions feature. If the viewer clicks away or makes alt+tab then the timer freezes, so the viewer is forced to watch the site until the timer is off.

I suppose 10 second is enough to catch the viewer, but i wanted to make sure, since if they are forced to view it for 20 seconds, they will scroll down, and see the features of NXT on the bottom of the page (which should be on the top, but yes a new website design is probably needed as pointed out by EvilDave)

However I really like these icons , they are very pretty,so I think they should be kept in the future design:

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EvilDave

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Re: NXT Revitalization Plan
« Reply #14 on: December 07, 2015, 01:08:50 am »

Farl4Bit is working on the site redesign for Nxt.org, so you'll have to ask him..... ;)

Nice work on getting this together, RBC.
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RealBitcoin

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Re: NXT Revitalization Plan
« Reply #15 on: December 07, 2015, 01:13:16 am »

Farl4Bit is working on the site redesign for Nxt.org, so you'll have to ask him..... ;)

Nice work on getting this together, RBC.

Well I`m not a design artist, I just see the icons pretty and very catchy from advertising viewpoints.

They are good but they are too down in the site, so the location and the layout of the site might be changed.

I think the NXT website should get inspiration from litecoin.com site's design.

That is the best cryptocurrency site design I have ever seen. Even the bitcoin.org is a crap design in my opinion, the current NXT site is way better than it :)
« Last Edit: December 07, 2015, 01:26:41 am by RealBitcoin »
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KarlKarlsson

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Re: NXT Revitalization Plan
« Reply #16 on: December 07, 2015, 08:38:34 am »

On which websites is the banner displayed?
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RealBitcoin

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Re: NXT Revitalization Plan
« Reply #17 on: December 07, 2015, 01:47:34 pm »

On which websites is the banner displayed?

What banner?
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KarlKarlsson

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Re: NXT Revitalization Plan
« Reply #18 on: December 07, 2015, 06:59:20 pm »

On which websites is the banner displayed?

What banner?
Maybe I misunderstood. How do you exactly promote the site? Isn't it a banner ad?
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RealBitcoin

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Re: NXT Revitalization Plan
« Reply #19 on: December 07, 2015, 10:25:43 pm »


Maybe I misunderstood. How do you exactly promote the site? Isn't it a banner ad?

No, this is not a banner campaign, I used a  PTC site to promote NXT in the first round.
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