elective-stereophonic
elective-stereophonic
Marketing Plan 2014 singapore
Please login or register.

Login with username, password and session length
Advanced search  

News:

Latest Nxt Client: Nxt 1.11.15

Author Topic: Marketing Plan 2014  (Read 1153 times)

Berzerk

  • Ex-Staff Member
  • Hero Member
  • *****
  • Karma: +118/-40
  • Offline Offline
  • Posts: 1530
    • View Profile
Marketing Plan 2014
« on: November 16, 2014, 09:27:00 pm »

User Education and Ecosystem Growth
Tutorials
We will create an official Youtube and Vimeo NXT Organization account. On this we will upload different video tutorials for NXT. For this purpose we will use the 1-click NXT Wallet application. Videos on starting up the NXT Client will be created for all three platforms (Windows, OSX, Linux). The tutorial videos will be created on a single platform, probably Windows as the most famous OS.
The language will of course be English.

- Install and start the client (Windows, OSX, Linux)
- Create a NXT account
- General Client
- Messaging System (Normal ones, encrypted ones)
- Aliases (What is this? How can this be used?)
- Asset Exchange (Overview, How-To buy/sell, Tricks)
- Marketplace (Overview Ho-To buy/sell, Tricks, Searching)

New Website DONE
Create a new stylish and informativ NXT.org website. (Please see our proposal!)

Sections:
- Educational section (Tutorials, Guides, FAQ)
- Developer section (API references, information)
- Features of NXT
- Download
- Projects overview (Freemarket, Supernet, NXT Technology Tree)
- Community (Forum, Reddit, Twitter Accounts, NXT Wiki)
- A step-to-step guide for newcomers

Wikipedia Entry DONE
Update the NXT wikipedia page and publish it. This will give us credibility and many viewers as NXT is a popular term on Wikipedia. (Wrestling, Lego)
Also update the Proof-of-Stake wikipedia page.

Forum Theme
We want to update the forum theme to a nice Nxt Corporate Design look. Ideenfrische already did some works on it, but it still needs a heavy amount of work to be actually nice.
A demo you can see here: http://www.forum.nxtgo.org

Reddit Sidebar DONE + COMPLETELY NEW DESIGN
Requested for months already we finally need to do it soon. We need to update the sidebar to a nicer and more updated version.


Spreading the Word
Press Graphic Packet DONE
NXT had this on the old NXT.org website. We need this urgently. A zip archive in which all NXT graphics are. The logo, “NXT accepted here”-banners, graphic guide, flyers, stickers, different banners, business cards and so on.(PSD and JPG)

Press Information Packet
These packet will contain informational material for the press or partner we are working with. These informational materials will be written neutral.

- What is NXT?
- How does it differ from Bitcoin?
- Is it secure and if so, how is it secured?
- What are the uses, where can it be used?

Conference Packet DONE
This packet will include only the important parts for conferences. Like stickers, business cards, flyers.

Promotion on Reddit
We will create a marketing campaign on Reddit. We want to try out how this effects the Nxt popularity.


Project NXT DONE
Graphics
We will create special anniversary graphics which can be used all over the internet.

Coinmarketcap
We will also buy ads on the Coinmarketcap website in this week.

Twitter
We will get in contact with big NXT accounts which will post the same things all over twitter.
« Last Edit: December 29, 2014, 08:53:42 pm by Berzerk »
Logged

martismartis

  • Hero Member
  • *****
  • Karma: +73/-10
  • Offline Offline
  • Posts: 1237
    • View Profile
Re: Marketing Plan 2014
« Reply #1 on: November 16, 2014, 09:42:49 pm »

Don't forget to run demo NRS on testnet in nxt.org. Or it is not in plans?
Logged

Damelon

  • Administrator
  • Hero Member
  • *****
  • Karma: +792/-54
  • Offline Offline
  • Posts: 2314
    • View Profile
    • Nxt Inside
Re: Marketing Plan 2014
« Reply #2 on: November 16, 2014, 10:00:30 pm »

User Education
Tutorials
We will create an official Youtube and Vimeo NXT Organization account. On this we will upload different video tutorials for NXT. For this purpose we will use the 1-click NXT Wallet application. Videos on starting up the NXT Client will be created for all three platforms (Windows, OSX, Linux). The tutorial videos will be created on a single platform, probably Windows as the most famous OS.
The language will of course be English.

- Install and start the client (Windows, OSX, Linux)
- Create a NXT account
- General Client
- Messaging System (Normal ones, encrypted ones)
- Aliases (What is this? How can this be used?)
- Asset Exchange (Overview, How-To buy/sell, Tricks)
- Marketplace (Overview Ho-To buy/sell, Tricks, Searching)

New Website
Create a new stylish and informativ NXT.org website.

Sections:
- Educational section (Tutorials, Guides, FAQ)
- Developer section (API references, information)
- Features of NXT
- Download
- Projects overview (Freemarket, Supernet, NXT Technology Tree)
- Community (Forum, Reddit, Twitter Accounts, NXT Wiki)
- A step-to-step guide for newcomers

Wikipedia Entry
Update the NXT wikipedia page and publish it. This will give us credibility and many viewers as NXT is a popular term on Wikipedia. (Wrestling, Lego)
Also update the Proof-of-Stake wikipedia page.



Spreading the Word
Press Graphic Packet
NXT had this on the old NXT.org website. We need this urgently. A zip archive in which all NXT graphics are. The logo, “NXT accepted here”-banners, graphic guide, flyers, stickers, different banners, business cards and so on.(PSD and JPG)

Press Information Packet
These packet will contain informational material for the press or partner we are working with. These informational materials will be written neutral.

- What is NXT?
- How does it differ from Bitcoin?
- Is it secure and if so, how is it secured?
- What are the uses, where can it be used?

Conference Packet
This packet will include only the important parts for conferences. Like stickers, business cards, flyers.

Promotion on Reddit
We will create a marketing campaign on Reddit. The topic will be “Project NXT” and will be held for the first anniversary of NXT. See more on point 3.


Project NXT
Website
Similar to the Bitcoin Black Friday website. An informational website which shows the progress of NXT. This can later be migrated into the new NXT.org website.
History of NXT (Important dates til now)
Places which accept NXT
Special projects made possible with NXT

Graphics
We will create special anniversary graphics which can be used all over the internet.

Reddit
We will start a reddit marketing campaign on this week.

Coinmarketcap
We will also buy ads on the Coinmarketcap website in this week.

Twitter
We will get in contact with big NXT accounts which will post the same things all over twitter.

Quote
Tutorials

Already working on this: http://www.nxtinfo.org/

Quote
New Website

Same: http://nxtinside.org/
http://nxtpeers.com/

Quote
Press Graphic Packet

Still up on Nxtcommunity: http://www.nxtcommunity.org/design-elements

Let's try to split up the work like we discussed on Skype. I'm already working with nxtinside and nxtinfo. They definitely need more info like details on how to integrate systems, and nxtinfo needs tutorials.
Doing things twice isn't a good idea.
« Last Edit: November 16, 2014, 10:17:14 pm by Damelon »
Logged
Member of the Nxt Foundation | Donations: NXT-D6K7-MLY6-98FM-FLL5T
Join Nxt Slack! https://nxtchat.herokuapp.com/
Founder of Blockchain Workspace | Personal Site & Blog

Darkhorse

  • Hero Member
  • *****
  • Karma: +61/-8
  • Offline Offline
  • Posts: 1016
  • Keep It Simple
    • View Profile
Re: Marketing Plan 2014
« Reply #3 on: November 17, 2014, 04:21:53 am »

Just dropping here something, i have seen quite a few number of posts in BTT stating they don't know / understand how NXT works. I am not sure if they meant on how to use the client or how the NXT system works in generally. Let's not talk about tech savvy, but those that are not much of tech savvy that follows what the "big brothers" says and does. Do we have some type of 1 page informative on this, which we can just post an image that explains it all. If we have something like that, probably i can post them on BTT where it needs to be posted. :P
Logged
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬  ▄▀▀▀▀▀▀▀▀▄  ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●  nimirum  ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
▬▬▬ ◖ENDING CENSHORSIP ONLINE◗  ◖ ICO OPEN NOW◗ ▬▬▬

Berzerk

  • Ex-Staff Member
  • Hero Member
  • *****
  • Karma: +118/-40
  • Offline Offline
  • Posts: 1530
    • View Profile
Re: Marketing Plan 2014
« Reply #4 on: November 20, 2014, 10:18:39 pm »

@martismartis: Working on it with rudeboi

@darkhorse: Working on it everyday and it gets better by the day. (See my proposal for nxt.org)

@damelon: They are not the same. These are fragmented websites all over the internet. We need one good source. Yes I saw the press package, but a normal user can't find it. But yes, this point is finished then. :)
Logged

Berzerk

  • Ex-Staff Member
  • Hero Member
  • *****
  • Karma: +118/-40
  • Offline Offline
  • Posts: 1530
    • View Profile
Re: Marketing Plan 2014
« Reply #5 on: November 21, 2014, 04:50:33 pm »

I removed the following entry as the new Nxt.org website will have these features. (Minus the "places which accept NXT"). We will try to get one of the major service providers (myNXT or NXTblocks) to host one of these nice maps like http://coinmap.org.

Quote
Website
Similar to the Bitcoin Black Friday website. An informational website which shows the progress of NXT. This can later be migrated into the new NXT.org website.
History of NXT (Important dates til now)
Places which accept NXT
Special projects made possible with NXT


Also added the following entries.
Quote
Forum Theme
We want to update the forum theme to a nice Nxt Corporate Design look. Ideenfrische already did some works on it, but it still needs a heavy amount of work to be actually nice.
A demo you can see here: http://www.forum.nxtgo.org

Reddit Sidebar
Requested for months already we finally need to do it soon. We need to update the sidebar to a nicer and more updated version.
« Last Edit: November 21, 2014, 04:52:39 pm by Berzerk »
Logged
 

elective-stereophonic
elective-stereophonic
assembly
assembly