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Author Topic: [AND] We Have a Logo  (Read 2646 times)

marenkar

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[AND] We Have a Logo
June 30, 2016, 08:16:28 pm

Hello everyone,

Thanks for all the feedback from the two threads that I posted as well as for the poll posted by peter2615/peter2516. It's been an interesting week to cap off a 2-week logo design process and we finally have a logo. Before commenting, please read through my post all the way. Also, if you haven't been keeping up with it yet, please read my statement on the take 2 post - https://nxtforum.org/index.php?topic=11520.msg220202#msg220202

With the voting, #4 won with 21 (17.9%) of the votes. This was farl4bit's take on the logo I presented in take 2, but using the two-color system that I presented in take 1, as well as fixing the errors that he pointed out about the first one I presented.



I wasn't fully satisfied with it, so I asked farl4bit if I could make a small change, and he approved of it. Basically, I'm going to flatten the gold part of the logo instead of having it as a gradient. One of the reasons behind this is that most modern logos these days are flat and are changing to that. There are also some other reasons, but this one is the main one. It's also a relatively small modification anyway.

I took into consideration the point brought up by gvans that there are essentially four main logos out there and I decided to total them up as well:

1,2, 4 & 6 - 55

5a and 5b - 18

3a, 3b, and the dark horses - 41

We could argue that the dark horses posted by Bowasho are different from what gvans and Hash did, but I decided to just throw it in that group anyway. Another thing that I also decided to test was the 3s vs 4 and 4 still came out with 21 vs 19. It seems that we only have a total of 114 votes (plus 3 to the joke ones) even if we should have had 144. I understand that some people wanted to pick one though, so I'm fine with this moving forward. Just wish they used their second vote for the joke ones instead  ;D


FAQ

1) Why don't you make a logo like Nike?

The reason why Nike's logo is so prominent these days is not because of the logo itself. Phil Knight, the CEO of Nike, didn't even like it. His reaction was, "I think it'll grow on me." The logo became recognizable because of what was done with it. This isn't saying that the logo was bad though. I quite like it myself. But what I'm getting from this question isn't about the logo design itself, it's a concern about whether or not this'll be iconic. I think we have a solid design and one that works with the brand. Whether or not it'll be iconic depends on us and what we do with it.

2) Why change what we have already?

It's an argument along the same lines of why we picked the name "Ardor", but I'll stick with the logo and color scheme here. Nxt and Ardor are going to be two different things. Your NXT won't be lost after you get your Ardor Tokens, and Nxt will still exist after the launch of Ardor. It'll be important to distinguish the two moving forward. Yes, they're related, and I think this logo works well then to show that. The gold part is based off of the original logo of Nxt.

3) What about the UI?

We have about a year to re-do the UI and I'm confident that this can be done. Finding complementary colors isn't too hard and we already have all the specs of the existing elements. Replacing them won't be too difficult, especially if we can work together again like with the last style guide. Now that we have something to work off of, things are going to move so much faster than last time. All this said, given the different functionalities that will be present with Ardor, the UI will have to be modified from the existing Nxt one anyway. Also, we would need to look into changing some of the icons as we are creating a new brand anyway. Like the UI itself, this won't take up too much time.

4) Will the logo ever change?

Yes. It's not weird to change the logo as things move forward. In fact, it's actually a bit weird these days if no changes are done at all. The time span between logo changes is shortening as well, though I don't think we'll get to the point of changing logos every year. That said, logos 1, 2, 4, and 6 are all pretty much from the same initial design, though with different colors, etc. When Bowasho and I were working on our logo, he proposed that the logo be fluid and changeable, which is why he did the quad thing shown on the 2nd thread. The next logo we use may end up having more modifications than just a simple color change, but my point is that this isn't the logo of Ardor forever. We will adapt to the times and change appropriately.

Personal Statement

Thank you everyone for your help and feedback. Special thanks to Bowasho for helping me along the way as well as to apenzl, farl4bit, gvans, Hash, and CryptKeeper (yes, I considered your version as well - great job by the way!) for giving concrete and constructive feedback and/or submitting your own logos. I've spent a lot of time working on the logo over the past two weeks sacrificing a bunch of things, and I'm happy to see that it wasn't in vain. Not because one very close to my initial one came out as the winner, but because of the results it brought to the community. I look forward to continuing to contribute to the community.


PS

Look at the chain part of the logo of Nxt. Now, look at the first 1/4th of the logo. Then mirror it in your head. Look familiar?

If you can't visualize that, go here - http://i.imgur.com/rEVSqqp.png
« Last Edit: July 01, 2016, 04:24:52 am by marenkar »

zuqka

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Re: [ANN] We Have a Logo
June 30, 2016, 08:20:37 pm

Congratulations. And thank you and all who helped.
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CryptKeeper

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Re: [ANN] We Have a Logo
June 30, 2016, 08:23:21 pm

Great logo. The colours give it a fresh and modern look, well done!
 :)
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Peter2516

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Re: [ANN] We Have a Logo
June 30, 2016, 08:28:50 pm

Nice! Hope to see it in many press releases and articles this year! ;)

farl4bit

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Re: [ANN] We Have a Logo
June 30, 2016, 08:46:33 pm

Good luck with tweaking the logo. it's all yours (I mean ours).  ;)

apenzl

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Re: [ANN] We Have a Logo
June 30, 2016, 09:18:33 pm

Big up marenkar + farl (and everyone else who commented + gave alternatives).

I like the logo (and I agree with flattening it). Would have liked more time, but yes, we gotta move fast, lots to do.

Thanks for your good work so far and for taking all community feedback into very serious consideration, marenkar. Now let's use the logo well. :)

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Re: [ANN] We Have a Logo
June 30, 2016, 09:43:10 pm

Congratulations¡¡¡ However, I think we should vote between the most voted logos to get the most accepted design.

My opinion. Thanks to all the participants.

futuraprocessa

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Re: [AND] We Have a Logo
June 30, 2016, 11:51:38 pm

Looks solid, I'm satisfied with it.

Great work Marenkar and all contributors!

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Re: [AND] We Have a Logo
July 01, 2016, 01:14:00 am

Very nice. Thanks for your expertise in this.

Jean-Luc

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Re: [AND] We Have a Logo
July 01, 2016, 01:48:04 am

It is ugly, especially the color. I do not plan to use this red (or any red) in the client UI.

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coretechs

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Re: [AND] We Have a Logo
July 01, 2016, 01:49:59 am

A better poll would separate styling from color choices.  The more popular styling had more votes split among color variations.
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Re: [AND] We Have a Logo
July 01, 2016, 01:53:34 am

The dark blue/green 3b-b was my preference, and a good choice for UI colors.
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marenkar

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Re: [AND] We Have a Logo
July 01, 2016, 02:22:17 am

A better poll would separate styling from color choices.  The more popular styling had more votes split among color variations.

I calculated that as well. Please read the post in its entirety.

It is ugly, especially the color. I do not plan to use this red (or any red) in the client UI.



Red won't be the primary color in the UI. I already addressed the concern about the UI that we'll figure out something. If I had more time on my hands, I would work on showing you this, but right now, I'm doing other things to prepare for the snapshotting period. Give me a few weeks and I'll give you some mock UIs with the logo incorporated.

mildfate

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Re: [AND] We Have a Logo
July 01, 2016, 02:30:24 am

I'm too attached to



to let it die.

This is the logo I'm using and that I'll associate with Ardor.

lovely89

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Re: [AND] We Have a Logo
July 01, 2016, 04:22:36 am

It is ugly, especially the color. I do not plan to use this red (or any red) in the client UI.

Yes. I agree. Only 21 votes. Options should be reduced until a majority is found to agree.

Peter2516

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Re: [AND] We Have a Logo
July 01, 2016, 05:42:52 am

Let me quote the 'disclaimer' from the poll.

Quote
Lastly, we need a quick decision! There are press releases to be eh.. released! Websites to be promoted! Damelon and marenkar need some sleep! So this poll will only run for a quick 24 hours. And I want to make it clear that it's not a competition between designers, there are no prizes apart from everlasting glory and our eternal gratitude. Also, these are nót final designs. We're voting on concepts, ideas. The Ardor guys can still make changes or completely disregard the community opinion for good reasons :)

Maybe it didn't come across like that in my phrasing, but it was meant as a poll to gauge the opinion on certain designs and gather some feedback on designs. It was not meant as an honest, objective, democratic vote for the ultimate logo.

If we had wanted to try that, we would have had to set ánd communicate a strict date/time to send in unique designs, maybe not even allow designs that build on other designs. In order to give everyone the opportunity, the vote would've had to run for at least a week, maybe in multiple rounds. We would not have been able to allow dark horses to enter the competition at all without doing it all over again. And there simply isn't any time for that. Maybe we could have done a vote on the blockchain, but then the richest guys decide on logos, and it would have been more complicated. And again: no time.

It is what it is, and nothing is set in stone for ever and ever. Maybe there's more time to do things 'properly' for a future logo iteration :)

Again: thanks to anyone for the feedback on the logo ideas, either by submitting their own designs, by commenting, or simply by participating in the poll!

By the way, about 'honest voting systems', have a look at these brilliant CGP Grey videos on voting systems in the animal kingdom: http://www.cgpgrey.com/politics-in-the-animal-kingdom/ It's quite easy to manipulate outcomes by using a certain system. I gave everyone 2 votes to cast. Might have been 1 or 3. Dunno, I just felt like using 2 votes in the poll :) (Damnit! I really wanted hodorhulk to win! :( )

« Last Edit: July 01, 2016, 05:50:08 am by Peter2516 »

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Re: [AND] We Have a Logo
July 01, 2016, 07:11:04 am

I'm too attached to



to let it die.

This is the logo I'm using and that I'll associate with Ardor.

Me too that logo is very nice and no matter what size it looks great.

Maybe we can convince people if there was more matching logos like NXT 2.0 and other related images in the same style color.

Jose

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Re: [AND] We Have a Logo
July 01, 2016, 07:49:04 am

I'm too attached to






 :D
Just joking ;)
I voted for other options, too, but It really doesn't matter that much to me, because there were a lot of good designs to choose, IMHO

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Re: [AND] We Have a Logo
July 01, 2016, 11:06:26 am

It is ugly, especially the color. I do not plan to use this red (or any red) in the client UI.


Like Damelon said in the other thread, we should let people that know about marketing and design make those kind of decision.


I am not going to go into the argument, but just present some very simple truths:

1. Nxt has been thoroughly overlooked because it is not recognisable.
2. We've seen numerous calls for "better marketing" and "doing something".
3. Other projects with similar credentials DO make an effort to unify their style and they WIN because of it.
4. Travin (marenkar) and Mitchell (futuraprocessa) are professionals in their field (marketing and business identity).
5. We do not want a situation where everyone just picks and chooses "because it's nice". Sorry, but an experts opinion has more weight than someone who isn't. You wouldn't pay a lot for a cupboard made by a random person but you do for one by a professional carpenter for the same reason. Like it or not: marketing is a skill and occupation. Most people are not good at it.

We've asked marenkar to take the things said into account and come up with a plan that represents the consensus.

I implore everyone to follow the people with experience for once and work as a unity instead as a fragmented group!
You were happy with the price rise? That was because the plan was presented in a coordinated matter! If it was not, it would have dropped flat on its face.

This works just the same: if our sites are crappily jumbled all over the place we'll be seen as the amateurish project we then are.

Let's look at the larger picture here and unite. Give and take for the greater goal: make Nxt and Ardor kick ass and let the crypto scene see what good it can do.

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Re: [AND] We Have a Logo
July 01, 2016, 11:27:43 am

It is ugly, especially the color. I do not plan to use this red (or any red) in the client UI.


Reposting here a private message I just sent, as it seems to be relevant for the wider discussion.

Regardless of anything else, I'd like to point out that having a logo used in multiple colors corresponding to multiple use cases is a very common and trendy practice.
Ardor, if it's taking this route, wouldn't be a pioneer.

Some examples:

Telstra: is Australia's largest telecommunications and media company




Spark New Zealand is one of the largest companies by value on the New Zealand Exchange




Have a look at the websites of these ^^ telecomes, see how they use different colors of the logo for different sections.


More, Fedex:




Not to speak of MTV:




or DC Comics:



:)
« Last Edit: July 01, 2016, 11:30:55 am by hash »
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