Thanks for all the feedback from the two threads that I posted as well as for the poll posted by peter2615/peter2516. It's been an interesting week to cap off a 2-week logo design process and we finally have a logo. Before commenting, please read through my post all the way.
Also, if you haven't been keeping up with it yet, please read my statement on the take 2 post - https://nxtforum.org/index.php?topic=11520.msg220202#msg220202
With the voting, #4
won with 21 (17.9%) of the votes. This was farl4bit's take on the logo I presented in take 2, but using the two-color system that I presented in take 1, as well as fixing the errors that he pointed out about the first one I presented.
I wasn't fully satisfied with it, so I asked farl4bit if I could make a small change, and he approved of it. Basically, I'm going to flatten the gold part of the logo instead of having it as a gradient. One of the reasons behind this is that most modern logos these days are flat and are changing to that. There are also some other reasons, but this one is the main one. It's also a relatively small modification anyway.
I took into consideration the point brought up by gvans that there are essentially four main logos out there and I decided to total them up as well:
1,2, 4 & 6 - 55
5a and 5b - 18
3a, 3b, and the dark horses - 41
We could argue that the dark horses posted by Bowasho are different from what gvans and Hash did, but I decided to just throw it in that group anyway. Another thing that I also decided to test was the 3s vs 4 and 4 still came out with 21 vs 19. It seems that we only have a total of 114 votes (plus 3 to the joke ones) even if we should have had 144. I understand that some people wanted to pick one though, so I'm fine with this moving forward. Just wish they used their second vote for the joke ones instead FAQ
1) Why don't you make a logo like Nike?
The reason why Nike's logo is so prominent these days is not because of the logo itself. Phil Knight, the CEO of Nike, didn't even like it. His reaction was, "I think it'll grow on me." The logo became recognizable because of what was done with it. This isn't saying that the logo was bad though. I quite like it myself. But what I'm getting from this question isn't about the logo design itself, it's a concern about whether or not this'll be iconic. I think we have a solid design and one that works with the brand. Whether or not it'll be iconic depends on us and what we do with it.
2) Why change what we have already?
It's an argument along the same lines of why we picked the name "Ardor", but I'll stick with the logo and color scheme here. Nxt and Ardor are going to be two different things. Your NXT won't be lost after you get your Ardor Tokens, and Nxt will still exist after the launch of Ardor. It'll be important to distinguish the two moving forward. Yes, they're related, and I think this logo works well then to show that. The gold part is based off of the original logo of Nxt.
3) What about the UI?
We have about a year to re-do the UI and I'm confident that this can be done. Finding complementary colors isn't too hard and we already have all the specs of the existing elements. Replacing them won't be too difficult, especially if we can work together again like with the last style guide. Now that we have something to work off of, things are going to move so much faster than last time. All this said, given the different functionalities that will be present with Ardor, the UI will have to be modified from the existing Nxt one anyway. Also, we would need to look into changing some of the icons as we are creating a new brand anyway. Like the UI itself, this won't take up too much time.
4) Will the logo ever change?
Yes. It's not weird to change the logo as things move forward. In fact, it's actually a bit weird these days if no changes are done at all. The time span between logo changes is shortening as well, though I don't think we'll get to the point of changing logos every year. That said, logos 1, 2, 4, and 6 are all pretty much from the same initial design, though with different colors, etc. When Bowasho and I were working on our logo, he proposed that the logo be fluid and changeable, which is why he did the quad thing shown on the 2nd thread. The next logo we use may end up having more modifications than just a simple color change, but my point is that this isn't the logo of Ardor forever. We will adapt to the times and change appropriately. Personal Statement
Thank you everyone for your help and feedback. Special thanks to Bowasho for helping me along the way as well as to apenzl, farl4bit, gvans, Hash, and CryptKeeper (yes, I considered your version as well - great job by the way!) for giving concrete and constructive feedback and/or submitting your own logos. I've spent a lot of time working on the logo over the past two weeks sacrificing a bunch of things, and I'm happy to see that it wasn't in vain. Not because one very close to my initial one came out as the winner, but because of the results it brought to the community. I look forward to continuing to contribute to the community. PS
Look at the chain part of the logo of Nxt. Now, look at the first 1/4th of the logo. Then mirror it in your head. Look familiar?
If you can't visualize that, go here - http://i.imgur.com/rEVSqqp.png