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[ANN] Nxt Inside Branding Program
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VanBreuk

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[ANN] Nxt Inside Branding Program
« on: October 13, 2014, 03:16:00 pm »


What's NxtInside?

The development of new third party services and tools on top of the Nxt network is progressively turning Nxt into the platform it was meant to be. NxtInside is a new promotional program to give Nxt a core ingredient brand identity, with the following goals:
  • Visibly connect Nxt to applications developed on top of the platform and using Nxt core features.
  • Open ways for co-op promotion efforts between Nxt and NxtInside partners.
  • Raise awareness in developers about the capabilities and potential within Nxt, thus helping to introduce new partners into the platform.
  • Provide GUI/website branding as a link to bring more end users to the Nxt ecosystem.
  • Allow marketing initiatives to focus on the promotion of branded applications while implicitly promoting the Nxt platform.

Why 'NxtInside' and not another branding name?

Starting with the discussion posted here, several options were considered. First of all, it's necessary to use a simple, unique branding name. Multiple branding names would dilute the effect and contribute negatively to an already complex map of terminology.

NxtInside was originally suggested by jl777 to reflect the development and integration of Nxt core components into BitcoinDark, Boolberry and other cryptocurrencies joining the 2.0 generation with Nxt in their core and/or features. We believe it's short, simple and versatile. The reference to the Intel campaign is positive as a pivotal case of ingredient branding, and agrees with the aspect of Nxt as a core component, and not only a tool that will empower something that already exists.

SuperNET is the prime case for NxtInside. Other services, websites and applications like SecureAE, Nxtty or Lith, to name a few, are also examples for NxtInside branding.

Where can I find more information?

The NxtInside website is currently under development and will be released soon. There we intend to provide the following:
  • A description of this branding program.
  • NxtInside Logos, materials and simple guidelines for linking.
  • A section for NxtInside partners, with links and description for every service/app/website featured in the NxtInside branding program.
  • Reference for tools and resources for developers (APIs, libraries, etc)
  • A blog for news and case reports from developers.
  • A chart/map for the Nxt ecosystem in the web, featuring key resources and NxtInside partners.
  • Contact forms.
We expect to represent and spread the added value provided by the Nxt technology in all third party developments: two brands are stronger than one.

If you are a developer for a third party application or website service and want to join the NxtInside program and website in the launch, please report in this thread or contact me by PM.

Updates will be posted in this discussion topic.



IMPORTANT NOTICE: There is No NxtInside Asset offered in the Asset Exchange. Any assets named "Nxt Inside" or similar and claiming to fund this initiative are false.

If anyone wants to donate some NXT to help with development costs for NxtInside, please use the following account:  NXT-MJWQ-BDYX-6GR2-FDB4P

Validation token for this message:

text:
Code: [Select]
Announcement for Nxt Inside Program - VanBreuk, 13 Oct 2014. Account for donations: NXT-MJWQ-BDYX-6GR2-FDB4P
token:
Code: [Select]
5q6ooq3juuls2rn1os7t1bkpl924d3seqto1jpal9d8reu65l7vnae5o9pd00c817m9v5hh58g3fh8h1dqjrqf2dq8det75376ge3dpn5m00n9sslc57a83k7ko76b4vi3uqbg89o8ghq990jr079gulcu9d5qni
generated by account (also in profile and signature): NXT-RQYG-UPJP-HMMH-7WHFZ
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Cassius

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Re: [ANN] Nxt Inside Branding Program
« Reply #1 on: October 13, 2014, 03:29:36 pm »

Great to see this up and running. Very nice logo. Great campaign. Do we have people who can reach out to specific coin communities?
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VanBreuk

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Re: [ANN] Nxt Inside Branding Program
« Reply #2 on: October 13, 2014, 04:10:57 pm »

Thanks :)

The first step would be having existing developers to join the campaign. This essentially means adding the NxtInside logo to their GUI or website (we'll have colors and sizes for different schemes and layouts) linking back to the NxtInside hub, and they will be featured as official NxtInside partners, and benefitting from any marketing initiatives based around NxtInside. Other cooperative initiatives may also be possible.

It's important to keep in mind that an official ingredient brand with the Nxt technology can be a powerful, succinct way for a service to communicate that benefit to users, investors and other developers.

Other coin communities will hopefully like the idea of joining the program, whether they already use the Nxt platform or are thinking about using it, for instance providing new features and joining SuperNET, or developing independently an interesting new tool with Nxt. I'm focusing on developing the hub & website, provide materials and bring developers. NxtInside is meant to be a good promotion tool, so hopefully it will be used.
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TheCryptoWoman

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Re: [ANN] Nxt Inside Branding Program
« Reply #3 on: October 13, 2014, 05:17:51 pm »

This is a great initiative!

It will be a huge boon to have all the different projects branded for cohesiveness. Nxt has grown so large! Will you have a list with links on the website of the different services?
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VanBreuk

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Re: [ANN] Nxt Inside Branding Program
« Reply #4 on: October 13, 2014, 05:24:30 pm »

This is a great initiative!

It will be a huge boon to have all the different projects branded for cohesiveness. Nxt has grown so large! Will you have a list with links on the website of the different services?

More than a list, the idea is to provide a section with all the partners and specific information about them, including a screen shot, features description, link back to their website and other relevant information such as which Nxt core features is the application using.

Also, kushti has just offered contributions to NxtInside with contents and resources for developers who are looking into the Nxt platform, and that's awesome news :)
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farl4bit

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Re: [ANN] Nxt Inside Branding Program
« Reply #5 on: October 13, 2014, 07:07:30 pm »

Cool! Following! :)
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CryptKeeper

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Re: [ANN] Nxt Inside Branding Program
« Reply #6 on: October 13, 2014, 09:01:48 pm »

Great idea!

And I love the logo!  :)
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apenzl

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Re: [ANN] Nxt Inside Branding Program
« Reply #7 on: October 13, 2014, 09:47:44 pm »

I love this Nxt movement.  :)

whale

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Re: [ANN] Nxt Inside Branding Program
« Reply #8 on: October 14, 2014, 02:00:53 am »

Glad to see some progress on this, I'll update my own thread with a link to here.

Logo looks great  :)
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nextcafe

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Re: [ANN] Nxt Inside Branding Program
« Reply #9 on: October 14, 2014, 02:08:42 am »

The logo looks awesome  8)
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longzai1988

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Re: [ANN] Nxt Inside Branding Program
« Reply #10 on: October 15, 2014, 02:05:42 am »

If without any objection from SuperNET asset holders, I would like to announce SuperNET is joining NxtInside program


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VanBreuk

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Re: [ANN] Nxt Inside Branding Program
« Reply #11 on: October 15, 2014, 02:19:49 am »

If without any objection from SuperNET asset holders, I would like to announce SuperNET is joining NxtInside program

SuperNET is most likely the biggest initiative and the best example of development using Nxt we have currently, and it surely deserves the first spot in the NxtInside hub.

Thank you for joining :)
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Cassius

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Re: [ANN] Nxt Inside Branding Program
« Reply #12 on: October 15, 2014, 02:38:57 pm »

If without any objection from SuperNET asset holders, I would like to announce SuperNET is joining NxtInside program




This looks great!
Will this also effectively be the new BTCD client?
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longzai1988

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Re: [ANN] Nxt Inside Branding Program
« Reply #13 on: October 15, 2014, 03:38:58 pm »

This looks great!
Will this also effectively be the new BTCD client?

BTCD QT client will have a button "enter SuperNET", this will open SuperNET in browser and auto-login for the user
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mezzovide

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Re: [ANN] Nxt Inside Branding Program
« Reply #14 on: October 15, 2014, 04:39:14 pm »

bring it on longzai1988!!  ;D
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jones

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Re: [ANN] Nxt Inside Branding Program
« Reply #15 on: October 15, 2014, 09:47:45 pm »

Would a third party modular lightweight nxt client like Jay Wallet that I'm developing fall under this nxt inside campaign? I'd be happy to be a part of this if possible, linking back to the core of nxt is very important in my opinion.
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VanBreuk

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Re: [ANN] Nxt Inside Branding Program
« Reply #16 on: October 15, 2014, 11:38:09 pm »

This looks great!
Will this also effectively be the new BTCD client?

BTCD QT client will have a button "enter SuperNET", this will open SuperNET in browser and auto-login for the user

And BTCD users will also have a direct connection to Nxt in the NxtInside development hub.

Would a third party modular lightweight nxt client like Jay Wallet that I'm developing fall under this nxt inside campaign? I'd be happy to be a part of this if possible, linking back to the core of nxt is very important in my opinion.

You're more than welcome to support the initiative. Surely a Nxt client, even if independently developed, is obviously built on top of Nxt - but you seem to be cooking yummy things over there and we'll be glad to feature you in NxtInside. A nice piece of software will always do a great job showing what a good developer, working on a good platform, is capable of delivering.

Please keep me posted with your news, I'll be following your thread.
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allwelder

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Re: [ANN] Nxt Inside Branding Program
« Reply #17 on: October 16, 2014, 02:30:31 am »

Great for the new NXTinside core promotion.
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Darkhorse

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Re: [ANN] Nxt Inside Branding Program
« Reply #18 on: October 16, 2014, 02:38:42 am »

I love this Nxt movement:)

The next brand.  :D
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nxtrules

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Re: [ANN] Nxt Inside Branding Program
« Reply #19 on: October 16, 2014, 02:52:38 am »

We should also have a NXTInside jingle just like Intel
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