1.
Nxt account and userID/contact info for submitterUserID: apenzl
NXTER.ORG account: NXT-EAVH-SLEV-KSEE-EE2KP
2.
Submission date15.10.2014
3.
A short description of the project with your goals very clearly specified (three sentences max.)To enable nxter.org to become financially self-sufficient within 12 months (by expanding its published content, its appeal beyond the crypto sphere, its readership and therefore its capacity for site monetization), which, in turn, will maximise its ability to help Nxt become established worldwide as a leading cryptocurrency platform.
3b.
Long description as neededNxter.org has been a free (and ad-free) service since January 2014.
Nxter.org, highly valued as a Nxt news source for Nxters, is currently publishing some of the most widely read, Nxt-related content on the internet, attracting readers not only from the Nxt community but also from the crypto world more generally.
Funding from MC would enable us to:
* relaunch the NXT Newsletter
* kickstart the "Get Published - Get Paid" campaign:
http://nxter.org/?p=2806[/list]
* make more article series / solicit and commission 'front page' articles
* create multilingual sub sites
* reach out to non-Nxters. We want to promote Nxt more heavily to "outsiders", as we believe that Nxt is ready, but the media is ignoring it or simply doesn't know.
Nxterpoints / NXTP:
On October 10 2014 an asset called NXTP (Nxterpoints) was issued on the Nxt Asset Exchange. Nxterpoints will constitute shares in nxter.org's future profits.
The funding we are asking for would be distributed, in the form of dividends, to all those who make qualifying contributions to nxter.org over the next 12 months. The MC funding would therefore, in effect, guarantee a minimum payment for those making contributions to nxter.org.
Contributors who would qualify for Nxterpoints include:
* Bloggers.
* Article writers.
* Editors.
* Translators.
* PR workers
* graphical workers
All content published on nxter.org will be broadcast via the mailing list, social media, advertisement, guest blogs and other channels.
The MC funding would also be used to cover the cost of a faucet game and 2 promotional contests designed to attract new people to the Nxt platform, from outside the crypto world - including, for example, students, social entrepreneurs, gamers and developers.
Nxter.org roadmap
PHASE 1
Set up core team:
- Leader: apenzl
- English editor: oldnbold
- Writers: apenzl, Cassius, KarlKarlsson, Ludom (French)
- General business manager: KarlKarlsson
- Multilingual: Ludom, editor of French site / French Nxt Community
Development of the site:
- Redesign the site
- Set up an efficient backend:
- For easy adding subsites in multiple languages
- Make video guides for editors and new local site managers
- Automated email notifications between editor, writers, translatorsContent is king:
- 1 weekly Nxt Market Report
- A minimum of 2 weekly articles- Restart NXT Newsletter, publish weekly
- Push on social media (Twitter, FB, G+, Pinterest, for now)PHASE 2
Get paid
- Ask MC for floor value
- Issue Nxterpoint asset- Try to sell adspace on nxter.org
- Open up for partnerships / services / sponsors
Content is king:
- More main languages...
- Get more writers and freelancers
Targeted promotion:
- Nxtads
- Google ads
- SuperNET ads?
- Local PR workers in the countries we cover (Nxt community based)
- Write guest blogs on other media channels
- Keep writing, keep publishing (unique content) and push it outside the Nxt Community.
- Promotional contests:1. Faucet game (learn about Nxt > use the client to get some NXT). Goal: New Nxt ambassadors.
2. Bounty for best Nxt RL use case idea (Goal: Push the limits + help to make it happen - inspiration for developers / the community, send out targeted PR texts, report from on the process and publish. Push.)
3. Best promotion in the world (Goal: Cheap Nxt promotion + creation of decentralized street teams for later use + publishing the meme and the promo material).
PHASE 3
Host other Nxt services on nxter.org.
Partnerships with Nxt businesses, from whom our user base can benefit.
PHASE 4
Go from payment in Nxterpoints to payment in NXT (or a coin built on Nxt).
4.
Specify the target audiencehttp://nxter.org/get-published-get-paid/"Get Published Get Paid" is aimed at bloggers, writers, translators, editors, and visionaries with an interest in Nxt.
During the last few months we've begun to target other altcoin communities and Bitcoiners as well, and we've expanded the site with more languages, starting with a French sub site, controlled by Ludom. Recently, we have been seeing increasing numbers of "non-Nxters" registering to receive the nxter.org newsletter and following and retweeting our articles; we think this may, in large part, be due to our coverage of the SuperNET ICO and our articles focusing on Nxt as a platform.
These people are new to Nxt and aren't following nxtforum.org. So our target base has grown from being Nxters to a much larger audience, who we should definitely reward for their interest (Read: turn into Nxt believers).
Moreover, we want to build on this momentum and reach out to certain non-crypto segments of people for whom Nxt should be of interest. Nxt CORE is now so developed that new users, businesses and programmers have plenty to play with. And they should. We believe in creating the news, then spreading it as widely as possible, this is one way to create a network effect. With 1.3 coming, we want to have more ambassadors worldwide. We plan on using bounties and run promotional contests to reach this goal.
5.
BudgetWe ask for 240.000 NXT.
The 240.000 NXT will be distributed like this:
https://docs.google.com/spreadsheets/d/1Bxrivm4kI0HjXTCsI70RDLvlj-QUs7s5kZwYQOwf1C4/edit?usp=sharingNxter.org budget draft:
https://docs.google.com/spreadsheets/d/18KVl9GGn-jSC3DEw7K4XLsmS4SiGT5xPGJp0JLOjUK0/edit?usp=sharingGet published. Get paid - accounting:
https://docs.google.com/spreadsheets/d/1rx43xRNB3_zLkD3VJZENjxkwNbPo1klNMAgrCy3glKk/edit?usp=sharingNxter.org accounting sheet:
https://docs.google.com/spreadsheets/d/1eHv5AihIh1tCZT9A3igUPLa0Cl_b3T6VIhCG-_J3Fq4/edit?usp=sharing6.
Specify deadlinesNxter.org is live since January 2014.
The Nxterpoint loyalty point system for contributors will officially launch on October 20, 2014. The first dividend is planned to be paid November 1st 2014.
The MC funds will give a floor value to the Nxterpoints for one year: Oct 2014 - Oct 2015.
Within this period of one year, the funding will also support the launch of a faucet game and 2 promotional Nxt contests as described in the roadmap, PHASE 2 (Promotional contests). Exact dates for the launch of these have not yet been set as they depend on research, partners and Nxt development. We can't set a release date for NRS 1.3 or 1.4 for example. We can have everything ready, but timing is important, and we plan for this to be big. A big bang for the buck so to speak.
After this 1 year time frame we hope to be able to stand on our own two feet. We count on it. And that's a big part of the goal of this funding, because that means promotion and marketing for Nxt as long as nxter.org continues to exist, without having to spend more community funds.

7.
Metrics need to be specifiedHow are you going to check how many people you reached? This is needed to be able to see how successful you are in your aims.There's a public accounting sheet that will show the effect of the 'Get Published - Get Paid' campaign, including: number of new articles published, number of new nxterpoint recipients, translations, etc.
Nxter.org uses Google Analytics to track traffic. Visitors, number of Twitter followers and retweets, G+ and FB shares, signup for newsletters (opens and clicks). The total number of new comments left each week on published articles.
Information about the number of different types of reader nxter.org has. For example: commercial business; social entrepreneur; charity; private investor; daytrader; crypto developer; creative. This information will be obtained from surveys sent to newsletter subscribers asking them to select their areas of interest and from a permanent poll accessed from the menu on the site's home page, the results of which will also be analyzed to find ways to optimize the site's content.
Contests:
Number of contestants will be obvious. They will contact us directly.
New users joining Nxt because of the faucet game will register in the blockchain (and in the faucet backend).
Hits generated by contestants' contributions (written answers, pictures and videos) and our spinoff articles will be tracked, for example how many contestants become returning visitors, how many new visitors do they bring, who leaves the site to get themselves a NxtWallet - or visit a porn site instead

, and the reach on social media.
We haven't budgeted for a solution to monitor the extent to which references to Nxt in other news media worldwide are due to nxter.org.