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Author Topic: where is the marketing???  (Read 6856 times)

cromaclear

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where is the marketing???
February 02, 2018, 12:31:05 pm

Jelurida, start doing something useful, you got 15 millions usd in the ico and you are doing nothing in marketing.

You killed nxt, you are going to kill Ignis and who knows about Ardor if you dont organize your team with a professional team.

Structure the enterprise to get an stable growth. Make each department work in the same direction and create value.

Until now, there is no marketing, there is no public relationship infraestructure, there is no communication team, there is no sale force...

You've got a great product but that is not enough in order to grow and we are seeing the consecuences.

Hire professional people in all areas and make them work without stop.

Right.Here

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Re: where is the marketing???
February 02, 2018, 03:50:54 pm

Hi  :D

at now Jelurida is 4 official persons 3 DEVs and a 1 lawyer... and some GUI DEVs...
for the marketing() they delegated to ANG but i don't really know what this guys and ladies are doing because they turn the thing like a kind of walled garden with a paid access...

http://www.ardornxt.group/

marketing is a war strategy and not a banner on a site or a video on youtube... those are weapons (marketing tools) but it's not called marketing... (promo basics)

for this, jelurida need warriors in this area and I don't see any job offer targeting people able to develop serious marketing and commercial strategies...

the biggest problem is that the community has stopped promoting NXT because they are waiting for what jelurida will do and this makes things worse...

Thank you  ;)
NXT-LJV5-YSF4-MXXX-438D5

kermitas

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Re: where is the marketing???
February 03, 2018, 05:16:12 pm

Jelurida, start doing something useful, you got 15 millions usd in the ico and you are doing nothing in marketing.

You killed nxt, you are going to kill Ignis and who knows about Ardor if you dont organize your team with a professional team.

Structure the enterprise to get an stable growth. Make each department work in the same direction and create value.

Until now, there is no marketing, there is no public relationship infraestructure, there is no communication team, there is no sale force...

You've got a great product but that is not enough in order to grow and we are seeing the consecuences.

Hire professional people in all areas and make them work without stop.
I am with you in your frustrations. I am quite fresh to this community and Ardor as I am learning it since November 2017. I bought a lot of ARDRs and wanted to do a lot for this project and community. Then I asked a lot of questions here, at the forum (most of them are here, in 'General Discussions') and - when comparing to other blockchain projects and communities - I was feeling like I am hitting the wall using my head.

Attaching two screenshots from Slack #general chat:
- https://drive.google.com/open?id=1R6-eRf7FEjPB-zK-WPhXlYAn0wmq8BNQ <-- as there were no response from @jelurida I emailed them 1st of Feb and wonder if I will get any answer from them
- https://drive.google.com/open?id=1v8QswRbK-CyR4qR5eqJ0bOU335FGF7ni <-- for me that shows state of democratization of this community (where Jelurida should be a subject of community's decisions)

So it took me few months to collect all needed knowledge and realize "you will not be able to do anything interesting here, go with your passion and enthusiast somewhere else" (in my case: SingularityNET $AGI, NexusEarth $NXS, EOS).

My private suspicions/conclusions are:
- decentralized blockchain is strongly controlled and managed in a centralized way by Jelurida,
- community does not have control over Jelurida, over direction where this project is going,
- Jelurida does not have business in making community strong, does not encourage community to drive this whole thing in a fully democratic way,
- Jelurda silently collected most of the power in their own hands (instead of hands of strong, healthy and democratic community) becoming a single point of failure (what if team will split again? what if something will happen to Lior? I have a personal experience with a death of developer that becomes too powerful [as he was probably doing 'job protection']), that is a serious threat to Ardor platform and all its believers/investors.

Of course those are just my private thoughts - I am collecting the 'how things are' knowledge for just 2+ months so I can be of course in a terrible mistake :)

cgriswold

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Re: where is the marketing???
February 03, 2018, 05:40:52 pm

This is not complex - a straight forward effort:
- Put together a target list of ERC20 tokens/ICOs. 
- Determine which of the above have the highest need for Ardor child coin benefits
- Prioritize the list
- Contact, qualify interest level
- Locate decision makers
- Changeover to Ardor

Once a few are changed, more will follow.  The Ardor team needs to make this effort.
 

TheWireMaster

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Re: where is the marketing???
February 04, 2018, 09:05:33 am

Guys... I think all what you say is right. On the other hand marketing strategy has started only when Veronica joined the team and that was not long ago. I don’t think you can build a strong marketing strategy and execute it in a couple of weeks. I have trust that marketing work is being done, we just have to let them do the work.


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Riker

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Re: where is the marketing???
February 04, 2018, 09:25:04 am

Folks, my feedback:
1. If I'm dead or just retired, rest assured Nxt and Ardor will live on, I'm more of the spokesperson of the project than the lead developer
2. Translations - will start soon
3. Child chains creation - having tight control over their creation is a hard learnt lesson from the Nxt asset exchange and monetary system
4. Approaching ERC20 issuers which has a lot of funds to spend - good idea and definitely something we should do better

Whenever the token price drops from some reason we start getting this complaints about marketing. We are kind of used to it.
Please consider that we are doing much more than we used to do before we had the ICO funding.

Few examples:
1. Veronica - our new marketing manager and a team she's building around the project
2. Working with a PR agency
3. The Starla movies
4. Email campaigns
5. Web site redesign - not done
6. A lot of work with customers and enterprises, some of which, has to remain private and some is not ready to be published yet
7. Myself writing a blog on Medium and being active on Twitter
NXT Core Dev
Account: NXT-HBFW-X8TE-WXPW-DZFAG
Public Key: D8311651 Key fingerprint: 0560 443B 035C EE08 0EC0  D2DD 275E 94A7 D831 1651

Brangdon

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Re: where is the marketing???
February 04, 2018, 11:55:01 am

7. Myself writing a blog on Medium and being active on Twitter
Well, good, but on Twitter, and here for that matter, you are mostly preaching to the converted. I think you should consider other social media, such as Reddit, and not just in Ardor-related forums but more general ones like /r/CryptoCurrency and especially /r/CryptoTechnology. And probably other places that I don't frequent myself. And by "you" I don't necessarily mean you personally, but it should be someone's job to make sure your Medium posts get linked from elsewhere. For example, I don't think this is visible on Reddit yet. I know there is more to marketing than this, but this seems like quite basic stuff that should be easy to do but isn't being done.

SwissAlps

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Re: where is the marketing???
February 05, 2018, 07:47:53 am

...I know there is more to marketing than this, but this seems like quite basic stuff that should be easy to do but isn't being done.
Let us play a little game where there are only two choices :
  • spend the next day doing marketing
  • spend the next day implementing better tools and a better ARDRO IGNIS NXT world
What should one choose, to be the winner ?

For me, without the slightest hesitation, choice nr 2...

Because we are a community of peers, just a reminder that this easy job can and should be done by everybody  8) using social media, not only Jelurida; I strongly believe that the price follows the quality of the product, and not the reverse !  (today we are nr 49 on CoinMarketCap and we sure know a lot of of the 48 coins before us that have chosen quite exclusively option nr 1 !) ... 
ArdorExchange...a small DEX for NXT ARDOR IGNIS BTC :
www.NxtTracker.com/ArdorExchange.html

Brangdon

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Re: where is the marketing???
February 05, 2018, 09:58:30 am

...I know there is more to marketing than this, but this seems like quite basic stuff that should be easy to do but isn't being done.
Let us play a little game where there are only two choices :
... and that's where you lose me. There is more than one person working for Jelurida. They raised $15m in the ICO. They can do more than one thing.

cromaclear

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Re: where is the marketing???
February 05, 2018, 03:36:33 pm

Folks, my feedback:
1. If I'm dead or just retired, rest assured Nxt and Ardor will live on, I'm more of the spokesperson of the project than the lead developer
2. Translations - will start soon
3. Child chains creation - having tight control over their creation is a hard learnt lesson from the Nxt asset exchange and monetary system
4. Approaching ERC20 issuers which has a lot of funds to spend - good idea and definitely something we should do better

Whenever the token price drops from some reason we start getting this complaints about marketing. We are kind of used to it.
Please consider that we are doing much more than we used to do before we had the ICO funding.

Few examples:
1. Veronica - our new marketing manager and a team she's building around the project
2. Working with a PR agency
3. The Starla movies
4. Email campaigns
5. Web site redesign - not done
6. A lot of work with customers and enterprises, some of which, has to remain private and some is not ready to be published yet
7. Myself writing a blog on Medium and being active on Twitter


Jelurida got 15 millions USD in the Ignis ICO. With this money, level 4 was reached. Following the ICO prospectus, Level 4 implies 26 people will be hired, where are they??

Everybody can see what level 4 implies in the following picture

imgur.com/a/BuPvU  (just copy and paste the link in your browser)

Among these 26 people, there will be 2 business develpers and 2 support representatives who should be working now to promote Ardor-Nxt.

People trusted Jelurida and gave Jelurida 15 millions USD. Jelurida is not fulfilling what promised in the prospectus. It is Jelurida's duty to do it. Otherwise, it would be a scam.

People are protesting about questions not being answered, about Jelurida not being present. This is damaging the image of this project. Solve this issue asap.

Start to develop all the infrastructure to have a balaced company, hire the people promised and act in Ardor-Nxt interests in order to satisfy investors.
 
« Last Edit: February 05, 2018, 03:40:03 pm by cromaclear »

ron

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Re: where is the marketing???
February 05, 2018, 04:35:38 pm

Folks, my feedback:
1. If I'm dead or just retired, rest assured Nxt and Ardor will live on, I'm more of the spokesperson of the project than the lead developer
2. Translations - will start soon
3. Child chains creation - having tight control over their creation is a hard learnt lesson from the Nxt asset exchange and monetary system
4. Approaching ERC20 issuers which has a lot of funds to spend - good idea and definitely something we should do better

Whenever the token price drops from some reason we start getting this complaints about marketing. We are kind of used to it.
Please consider that we are doing much more than we used to do before we had the ICO funding.

Few examples:
1. Veronica - our new marketing manager and a team she's building around the project
2. Working with a PR agency
3. The Starla movies
4. Email campaigns
5. Web site redesign - not done
6. A lot of work with customers and enterprises, some of which, has to remain private and some is not ready to be published yet
7. Myself writing a blog on Medium and being active on Twitter


Jelurida got 15 millions USD in the Ignis ICO. With this money, level 4 was reached. Following the ICO prospectus, Level 4 implies 26 people will be hired, where are they??

Everybody can see what level 4 implies in the following picture

imgur.com/a/BuPvU  (just copy and paste the link in your browser)

Among these 26 people, there will be 2 business develpers and 2 support representatives who should be working now to promote Ardor-Nxt.

People trusted Jelurida and gave Jelurida 15 millions USD. Jelurida is not fulfilling what promised in the prospectus. It is Jelurida's duty to do it. Otherwise, it would be a scam.

People are protesting about questions not being answered, about Jelurida not being present. This is damaging the image of this project. Solve this issue asap.

Start to develop all the infrastructure to have a balaced company, hire the people promised and act in Ardor-Nxt interests in order to satisfy investors.


https://www.4yfn.com/event/4yfn-barcelona-2018/awards/

 ;)

cromaclear

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Re: where is the marketing???
February 05, 2018, 04:43:32 pm

Folks, my feedback:
1. If I'm dead or just retired, rest assured Nxt and Ardor will live on, I'm more of the spokesperson of the project than the lead developer
2. Translations - will start soon
3. Child chains creation - having tight control over their creation is a hard learnt lesson from the Nxt asset exchange and monetary system
4. Approaching ERC20 issuers which has a lot of funds to spend - good idea and definitely something we should do better

Whenever the token price drops from some reason we start getting this complaints about marketing. We are kind of used to it.
Please consider that we are doing much more than we used to do before we had the ICO funding.

Few examples:
1. Veronica - our new marketing manager and a team she's building around the project
2. Working with a PR agency
3. The Starla movies
4. Email campaigns
5. Web site redesign - not done
6. A lot of work with customers and enterprises, some of which, has to remain private and some is not ready to be published yet
7. Myself writing a blog on Medium and being active on Twitter


Jelurida got 15 millions USD in the Ignis ICO. With this money, level 4 was reached. Following the ICO prospectus, Level 4 implies 26 people will be hired, where are they??

Everybody can see what level 4 implies in the following picture

imgur.com/a/BuPvU  (just copy and paste the link in your browser)

Among these 26 people, there will be 2 business develpers and 2 support representatives who should be working now to promote Ardor-Nxt.

People trusted Jelurida and gave Jelurida 15 millions USD. Jelurida is not fulfilling what promised in the prospectus. It is Jelurida's duty to do it. Otherwise, it would be a scam.

People are protesting about questions not being answered, about Jelurida not being present. This is damaging the image of this project. Solve this issue asap.

Start to develop all the infrastructure to have a balaced company, hire the people promised and act in Ardor-Nxt interests in order to satisfy investors.


https://www.4yfn.com/event/4yfn-barcelona-2018/awards/

 ;)

15 millions USD invested by people to achieve level 4 in the ICO. That implies 26 people hired. Where are they? What is the money rose used for?

This issue is quite serious

:(:(:(:(
« Last Edit: February 05, 2018, 05:00:23 pm by cromaclear »

Right.Here

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Re: where is the marketing???
February 05, 2018, 05:14:21 pm


https://www.4yfn.com/event/4yfn-barcelona-2018/awards/

 ;)

if i was working for/with jelurida, i will put a 5k€ to 10k€ and a free child chain in the Prizes ... this will turn the whole event as marketing for jelurida  8)

i hope we will win this  ;D ;D ;D ;D
NXT-LJV5-YSF4-MXXX-438D5

chesslover

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Re: where is the marketing???
February 05, 2018, 05:35:07 pm

Take note that Ardor isn't the only one with a child / private chain architecture.

Please do something before the giant grows up.
The Chess Machine: José Raúl Capablanca

SwissAlps

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Re: where is the marketing???
February 06, 2018, 08:05:54 am

...I know there is more to marketing than this, but this seems like quite basic stuff that should be easy to do but isn't being done.
Let us play a little game where there are only two choices :
... and that's where you lose me. There is more than one person working for Jelurida. They raised $15m in the ICO. They can do more than one thing.

Totally agree with this, I believe that's what they do already  ???

Should probably give them a little more time, a question of priorities...  :)

Another thing that would really do good, besides marketing, is if we could find at least one REAL use of either NXT or IGNIS in the REAL LIFE (meaning by that not the digital one  ;D ;D ;D)
ArdorExchange...a small DEX for NXT ARDOR IGNIS BTC :
www.NxtTracker.com/ArdorExchange.html

cromaclear

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Re: where is the marketing???
February 06, 2018, 04:28:03 pm

does anybody know anything about the use of the 15 millions usd collected in the ignis ico?? where are the 26 people that jelurida promised to hire as ICO level 4 was reached??

ron

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Re: where is the marketing???
February 06, 2018, 05:21:40 pm

does anybody know anything about the use of the 15 millions usd collected ...


apenzl

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Re: where is the marketing???
February 06, 2018, 10:20:53 pm

where are the 26 people that jelurida promised to hire as ICO level 4 was reached??

Well, a bunch of good people are being interviewed atm, afaik.

After that, they will be tested.

Personally, I am more than satisfied with that.

We may be used to "just" having a world class team of core devs, but I wouldn't want Jelurida to "just" hire 26 random people over the internet just to tell you: HEY, we hired 26 people after a month, aren't we great! Would be an easy way to burn money and time, sure, but not so awesome when the biggest part of those people turned out to be CV scammers and left the project as soon as the bitching over their incompetence took over social media and even Jelurida's ecosystem began shouting at them for running their business badly.

cromaclear

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Re: where is the marketing???
February 07, 2018, 12:41:49 pm

where are the 26 people that jelurida promised to hire as ICO level 4 was reached??

Well, a bunch of good people are being interviewed atm, afaik.

After that, they will be tested.

Personally, I am more than satisfied with that.

We may be used to "just" having a world class team of core devs, but I wouldn't want Jelurida to "just" hire 26 random people over the internet just to tell you: HEY, we hired 26 people after a month, aren't we great! Would be an easy way to burn money and time, sure, but not so awesome when the biggest part of those people turned out to be CV scammers and left the project as soon as the bitching over their incompetence took over social media and even Jelurida's ecosystem began shouting at them for running their business badly.

afaik is not the best answer to give information to the community.

Jelurida finished the ICO more than a month ago, it is enough time for having at least a pool of candidates and show their cvs to the community, for instance.

There is no formal communication between Jelurida and the community, people complain about not getting answers when they ask for information about different issues. That means there is nobody from Jelurida to drive the community behind this project.

Ardor-NXt were one of the coins that fell the most in this last crytpo bear cycle and it is not where money is going in again after reaching the trough. Market never lies and shows how people vote about the management of this project.

Something is being done very bad (communication, promotion, etc) and it has to be addresses as soon as possible in order to put Ardor cryptosystem in the right path.

cromaclear

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Re: where is the marketing???
February 07, 2018, 12:43:32 pm

where are the 26 people that jelurida promised to hire as ICO level 4 was reached??

Well, a bunch of good people are being interviewed atm, afaik.

After that, they will be tested.

Personally, I am more than satisfied with that.

We may be used to "just" having a world class team of core devs, but I wouldn't want Jelurida to "just" hire 26 random people over the internet just to tell you: HEY, we hired 26 people after a month, aren't we great! Would be an easy way to burn money and time, sure, but not so awesome when the biggest part of those people turned out to be CV scammers and left the project as soon as the bitching over their incompetence took over social media and even Jelurida's ecosystem began shouting at them for running their business badly.



afaik is not the best answer to give information to the community.

Jelurida finished the ICO more than 3 months ago (november 4th), it is enough time for having at least a pool of candidates and show their cvs to the community, for instance.

There is no formal communication between Jelurida and the community, people complain about not getting answers when they ask for information about different issues. That means there is nobody from Jelurida to drive the community behind this project.

Ardor-NXt were one of the coins that fell the most in this last crytpo bear cycle and it is not where money is going in again after reaching the trough. Market never lies and shows how people vote about the management of this project.

Something is being done very bad (communication, promotion, etc) and it has to be addresses as soon as possible in order to put Ardor cryptosystem in the right path.
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