Topic: Offers to Nxt #1: Freebieservers (Read 13088 times)

Damelon · « **on:** October 27, 2014, 04:50:09 pm »

Hi people,

I am going to post a few plans that were put to me over the last weeks and I need your input.
I am only putting forward plans that I consider to be viable, and that in my view could provide a significant boost to Nxt.
I am also putting forward plans that mean a significant investment, but that are in my view worth is, but for which I have no clue as yet how to get funded.

#1 Freebieservers offer for Nxt Ads to be targeted at (mostly male) gamers on their servers, age 14-35 in the US.
They are offering us 5,000,000 impressions to this demographic, at a total price of $ 60,000.

Quote

1. Freebieservers.com has the intention of being an advertising platform on the long run
2. Our vision is to enable brands to reach youngsters with their undivided attention
3. Our "message of the day" ads are highly effective as it is shown only once - post this we show 0 ads
4. It is in our vision to enable upcoming services/communities like Nxt to have a fair fight against giant corporates when it comes to marketing.
5. Since we are a Nxt incubated company - I figured it would be best to have Nxt as our first major client.

I checked the going rate for this demographic on Youtube, which is on average $ 16 per 1000 impressions for videos ($ 80,000).

Freebieservers and its connected older service (xtcr.net) has respectively 30K and 150K unique impressions per month.

That's the offer, to which I myself added the following plan: IF we do this, we need to do this in combination with a service that actually uses Nxt. Just randomly shouting "Nxt is great!" is useless, so I want to do this in combination with Melodius and a spin-off game swapping platform that uses the same tech ás Melodius. That seems to me the best way to import people into Nxt and get them to use it. Music and games are the way to go.

Now, the nitty gritty: $ 60,000 is a very substantial number. At current prices, it's around 2,850,000 Nxt. This cannot be (at least I do not see how) raised by the community itself. Ideally, IF we decide this is interesting and worthy, we'd need to come up with a combined program of private donators, companies within Nxt (who can advertise on Freebieservers, too, of course!) and community funding.

That's the only way *I* can see.

For risk management, I have a plan. We have just set up a "Stichting Nxt" (by we I mean EvilDave, Tai Zen, l8orre, chanc3r and me as board members) as an organisation that is capable of signing off on things that are much easier to handle as an organisation than as individuals. It's meant for signing off on stuff, and we could use it for this deal, too! This means we would enter into a legal contract so both parties would be held to uphold their part of the bargain. I really think this is preferable to handing over $60,000 on a verbal contract. I think we all have had enough stress over such things and "Stichting Nxt" would provide safety for us all.

Freebieservers has agreed to sign for this, so we would have a legal contract.

Be aware that this plan has a definite time limit, so we would need to get the money together in a short time. Freebieservers has pointed out they would like to move in such a way that they can profit from the coming holiday season, and as a salesman myself, I could not agree more. Missing that would really be a lost opportunity.

So, I am just putting this in front of you to poll your reactions. If positive, we need to see how to move forward quickly. If you have a business with Nxt Inside, and are interested in this proposition, please shoot me a PM. We can work out the details. If you want to donate privately: same.

Thanks to all of you and hoping for excitement and positivity

Bas (Damelon)

Cassius · « **Reply #1 on:** October 27, 2014, 04:59:08 pm »

Watching. Interested.
Very interested.

Sebastien256 · « **Reply #2 on:** October 27, 2014, 05:04:12 pm »

That is indeed interesting. I can think of James might be interested. Indeed James has a lot of asset on AE.

dude · « **Reply #3 on:** October 27, 2014, 05:17:43 pm »

IMHO this demographic is not the one Nxt should be targeting right now, there just simply isn't a service on Nxt platform they could easily use.

Also, impressions number looks nice to some people, but what is the actual conversion ratio? You should rather check that.

Sorry for being negative, but I don't think this campaign is worth it, especially with "definite time limit" (pushing to decide quickly), try it with 10% (or maybe even 1%) of the funds and see the results, only after that I'd start to consider putting this amount of money.

Damelon · « **Reply #4 on:** October 27, 2014, 05:19:05 pm »

Just to make clear, by the way, that companies putting in money would get a pro rato share of the ads, of course.

Quote from: dude on October 27, 2014, 05:17:43 pm

IMHO this demographic is not the one Nxt should be targeting right now, there just simply isn't a service on Nxt platform they could easily use.

Also, impressions number looks nice to some people, but what is the actual conversion ratio? You should rather check that.

Sorry for being negative, but I don't think this campaign is worth it, especially with "definite time limit" (pushing to decide quickly), try it with 10% (or maybe even 1%) of the funds and see the results, only after that I'd start to consider putting this amount of money.

Sorry if you perceive it as "pushing". To my knowledge Christmas is a fixed holiday that no one of us controls. I am just stating a fact when I say that it's a normal business opportunity which will be missed if this isn't done within a certain window. I did not say that the world would end if we didn't.

As to the conversion ratio: I am indeed hoping that Freebieservers will tell us more about that.

As to the demographic, I think that it's exactly our demographic: 20-35 is the age we need, I think. 14-20 I could definitely agree on that it is not the first priority.

jones · « **Reply #5 on:** October 27, 2014, 05:52:22 pm »

Could we wait until nxt is more usable for people outside of the crypto community, once we get there, then we can market this demographic well.

Freebieservers · « **Reply #6 on:** October 27, 2014, 06:03:50 pm »

Quote from: Damelon on October 27, 2014, 05:19:05 pm

Just to make clear, by the way, that companies putting in money would get a pro rato share of the ads, of course.

Quote from: dude on October 27, 2014, 05:17:43 pm
IMHO this demographic is not the one Nxt should be targeting right now, there just simply isn't a service on Nxt platform they could easily use.

Also, impressions number looks nice to some people, but what is the actual conversion ratio? You should rather check that.

Sorry for being negative, but I don't think this campaign is worth it, especially with "definite time limit" (pushing to decide quickly), try it with 10% (or maybe even 1%) of the funds and see the results, only after that I'd start to consider putting this amount of money.

Sorry if you perceive it as "pushing". To my knowledge Christmas is a fixed holiday that no one of us controls. I am just stating a fact when I say that it's a normal business opportunity which will be missed if this isn't done within a certain window. I did not say that the world would end if we didn't.

As to the conversion ratio: I am indeed hoping that Freebieservers will tell us more about that.

As to the demographic, I think that it's exactly our demographic: 20-35 is the age we need, I think. 14-20 I could definitely agree on that it is not the first priority.

Just putting a few things out there

1. If we are to do this we'll probably be working very closely with a marketing committee from the forum that decides what content is to be posted on our platform, when, where and how. All campaigns will be tweaked from time to time to provide optimal results. I see a fair amount of worry over conversion rates and its a very real concern. What needs to be noted here is this is a lot more than a mere advertising campaign. This is a lot about educating the masses about what Nxt as a technology offers them, what's different with it and how this can help these people.

2. I'd discussed this with Damelon and a few others with a quote of 5 million impressions as starters as this was a good way to ensure a good runway for us to attain scale and ensure Nxt too grows. Although 5 million impressions in 6 months might seem like a lot - we're talking of delivering 30k hits every day which is a very real amount provided we have the infrastructure to handle it.

3. The demographics we deal with is the right demographics for Nxt as they are early adopters of new tech, internet savvy and are open to learning something new. Sure they are not your wall-street types that flow money into a currency, but think of 5000 kids using Nxt daily. Think of the kind of impact it could have on the prices and the coverage we could acquire. The fact that these youngsters are routinely blocked from services like Paypal is another factor that lets us grow faster amongst them.

Damelon · « **Reply #7 on:** October 27, 2014, 06:17:24 pm »

Quote from: jones on October 27, 2014, 05:52:22 pm

Could we wait until nxt is more usable for people outside of the crypto community, once we get there, then we can market this demographic well.

This is why I included the plan to do this in combination with Melodius (music) and another service specific for games that uses the same tech.
As I said: just shouting "Nxt is great!" is completely useless.
It's also why I really would like to have businesses involved. Not because they have bigger wallets, but because I believe it's the only way this kind of thing could work.

That said: I really think it cán work.

Cassius · « **Reply #8 on:** October 27, 2014, 06:37:02 pm »

Quote from: Damelon on October 27, 2014, 06:17:24 pm

Quote from: jones on October 27, 2014, 05:52:22 pm
Could we wait until nxt is more usable for people outside of the crypto community, once we get there, then we can market this demographic well.

This is why I included the plan to do this in combination with Melodius (music) and another service specific for games that uses the same tech.
As I said: just shouting "Nxt is great!" is completely useless.
It's also why I really would like to have businesses involved. Not because they have bigger wallets, but because I believe it's the only way this kind of thing could work.

That said: I really think it cán work.

Some solution that integrated a NXT wallet into user accounts so that it was routinely usable for rewards, tipping etc would be very powerful.

blackyblack1 · « **Reply #9 on:** October 27, 2014, 06:42:48 pm »

Are you sure that this money won't be simply stolen (sorry Freebieservers). What is exactly enforced with the contract?

Damelon · « **Reply #10 on:** October 27, 2014, 06:45:07 pm »

Quote from: blackyblack1 on October 27, 2014, 06:42:48 pm

Are you sure that this money won't be simply stolen (sorry Freebieservers). What is exactly enforced with the contract?

This is why we are proposing to do a legally binding contract, signed by Freebieservers (the company) and Stichting Nxt (the organisation)
In the case that the agreed upon services would not be rendered, we simply can start a civil case (and win).
Same if payment would not be rendered.

I propose in no way to do this without a real contract.

VanBreuk · « **Reply #11 on:** October 27, 2014, 06:45:45 pm »

Usability for people outside of the crypto community requires these services on top of Nxt. You can try to bring people into the crypto community once they are familiar with a product that relies on a crypto platform. Bridging that gap without a useful service can be done (we're living proof of it) but the resulting growth will be too slow to compete with other platforms.

I think this is worth considering. It also agrees very nicely with the co-op promotional efforts we really should offer through the NxtInside program, if we want to have a serious incentive for people to proudly show their Nxt genes.

So the crux is this:

Quote from: Damelon on October 27, 2014, 04:50:09 pm

do this in combination with Melodius and a spin-off game swapping platform that uses the same tech ás Melodius.

I know Melodius is looking up good. It will need work to build a catalogue, but looks good. What can you tell us about this game swapping platform? Can you provide a good existing reference of a similar platform?

Peter2516 · « **Reply #12 on:** October 27, 2014, 06:47:35 pm »

Try with $6000 first...

EvilDave · « **Reply #13 on:** October 27, 2014, 07:45:17 pm »

On the whole, I like Freebieservers proposal.
Handled correctly, this could be a very good route to market Nxt to one of the natural audiences for crypto: tech-savvy gaming dudes.

However, there are a lot of aspects to carefully consider and check out before we can get this rolling:

First: Freebieservers 5 million impressions for $60,000 sounds good, and is a fairly cheap way to reach the target demographic, but we need to see a conversion rate before we commit almost 3 million NXT. Therefore I propose that we make a 10% test run, both to allow us to see exactly what the conversion rate actually is for Nxt, and to work out any other issues that may come up.

Quote from: Peter2516 on October 27, 2014, 06:47:35 pm

Try with $6000 first...

Yep to Peter, and also to dude:

Quote from: dude on October 27, 2014, 05:17:43 pm

IMHO this demographic is not the one Nxt should be targeting right now, there just simply isn't a service on Nxt platform they could easily use.

Also, impressions number looks nice to some people, but what is the actual conversion ratio? You should rather check that.

Sorry for being negative, but I don't think this campaign is worth it, especially with "definite time limit" (pushing to decide quickly), try it with 10% (or maybe even 1%) of the funds and see the results, only after that I'd start to consider putting this amount of money.

10%/$6000/500,000 impressions sounds like a good trial run amount.

Second: Just saying "Nxt is cool" may give some results, but offering an actual service from a Nxt-based company (with 'NXT Inside' logo, naturally) is probably going to be more effective. Nxtty, Melodius, Lyth, FreeMarket could all be candidates, and Damelons idea of a Melodius-like game swap/sale market is also a good one, expecially for this audience. Need to build it first, though, and that could take a while.
I'd like to see representatives from Nxt-based businesses adding their 2 cents to this, btw.....

Third: Legal issues. I've had enough of watching scammers run off into the sunset, and although I'm pretty sure that Freebieservers is one of the good guys, we can't just hand over 3 million NXT on a promise.
This is why we are currently setting up 'Stichting Nxt' (which translates as 'Nxt Foundation' , btw

) here in the Netherlands. A stichting is basically a non-profit organisation with limited liability, and the purpose of Stichting Nxt is exactly what we are discussing here: giving the Nxt community a way to make legally binding (and thus enforceable) agreements with outside agencies.
If Freebieservers (or anyone else) does 'break bad', we can drag them into a courthouse faster than you can say 'blockchain' if they have signed off on a proper contract with a legally recognised entity that represents Nxt.

Quote from: blackyblack1 on October 27, 2014, 06:42:48 pm

Are you sure that this money won't be simply stolen (sorry Freebieservers). What is exactly enforced with the contract?

We draw up the contract, so we can include any terms or conditions that are acceptable to both sides.

That's my lot for the moment.....let's keep on brainstorming this.

Peter2516 · « **Reply #14 on:** October 27, 2014, 08:00:02 pm »

Would that be an international courthouse if a Dutch foundation signs a contract with a non-Dutch company?

pf · « **Reply #15 on:** October 27, 2014, 08:00:49 pm »

Just for disclosure purposes, here's an excerpt of a convo I had with freebieservers:

Quote

[10/24/2014 1:23:12 PM] p f: I would suggest that if you guys worked with one of the payment gateways to take NXT as payment, that might be a great start
[10/24/2014 1:23:25 PM] Freebie servers: Right
[10/24/2014 1:23:33 PM] Freebie servers: talking of which, my user base has no clue of what in the world nxt actually is
[10/24/2014 1:23:52 PM] Freebie servers: which is why I'll be asking the community to advertise through us so that these kids actually begin using nxt
[10/24/2014 1:24:04 PM] Freebie servers: we're absolutely fine taking nxt but based on my research and interaction they really don'te care about nxt at all

I would suggest we consider starting off with a smaller amount than $60,000 (someone else mentioned $6,000, that might make more sense)

Freebieservers · « **Reply #16 on:** October 27, 2014, 08:02:12 pm »

Would like to point out a few things.

1. The reason why we've gone for something like 5 million impressions is because it gives us a fairly good enough run way for developing the website, revamping the infrastructure, hiring the staff and promoting the business amongst parties that would eventually see these ads. The problem I see with someone offering me 6k USD is that I don't get the same in terms of "runway" for setting up what's needed to target 5 million or even 500k people for that matter. When scaling up, it remains in the best interest of any business to ensure enough cash flow to bring in new employees, develop and work on the infrastructure. 60k was an amount that helped me do the same. If we were to go in for something as low as 6k usd - we had other avenues to raise the funds (PE, AE and individual event sponsors). My prime target via this proposal was to ensure mutual growth and the said budget gives me a good shot at doing the same.

2. The fact that I've remained largely (anonymous) so far has raised a few questions regarding me running away with the cash. I'll be very open to signing a legally binding contract and revealing my identity to the Nxt Organization.

3. I strongly believe, we'll have a failed attempt at promoting Nxt unless other Nxt start-ups too focus on the masses. I'd want services I can show my user group and say "Hey, this might interest you - give it a go?" . Except for Damelon's Lyth, I haven't seen much services of that order. If there are any - do hit me up. I'd be very interested in promoting them too.

I understand Nxt is still an infant and so are the start-ups around it. The intention behind my proposal was to establish an outlet for the start-ups that work with Nxt to promote themselves by the time they are ready for it. Scaling my own business would take time and I probably won't be able to deliver 5mil impressions out of the blue one fine day. But beginning work on it now and working towards it slowly early on - would ensure I am prepared when the time comes.

Peter2516 · « **Reply #17 on:** October 27, 2014, 08:09:21 pm »

You're saying you would develop a new website, a new platform to show Nxt ads on? Not an existing website?
I'm confused now

What's the website about? Anything like http://xtcr.net/index ?

-edit- I guess that info would be in https://nxtforum.org/asset-exchange-general/freebieservers-com-75-000-users-and-growing!/

CryptoGuu · « **Reply #18 on:** October 27, 2014, 08:31:16 pm »

Quote from: Cassius on October 27, 2014, 06:37:02 pm

Some solution that integrated a NXT wallet into user accounts so that it was routinely usable for rewards, tipping etc would be very powerful.

+1440

would not invest before we don't have something usable for gamers.

Sebastien256 · « **Reply #19 on:** October 27, 2014, 08:40:33 pm »

Quote from: CryptoGuu on October 27, 2014, 08:31:16 pm

Quote from: Cassius on October 27, 2014, 06:37:02 pm

Some solution that integrated a NXT wallet into user accounts so that it was routinely usable for rewards, tipping etc would be very powerful.

+1440

would not invest before we don't have something usable for gamers.

nxtty is usuable for gamers, but not really related to game.

News:

Author Topic: Offers to Nxt #1: Freebieservers (Read 13088 times)