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First question, what does NXT stand for or doesn't it have any meaning?


[EVY] Everyone/Everybody  -> use this platform and coin to pay to everyone in the world and beyond

[EVYM] Everybody's mother (forging chain / forging token]

- name it in a way where it can also capitalize on other similar projects so you can also get some of their market share aswell.

- also name it in a way that gives it a sense of authority.

- short and simple

but what happens to all of the pre-built websites under nxt? that would be a waste of time having built it.

Yeah you are right.
Better SEO in all of our sites (projects) probably will help to get on top, because of the amount of the sites and projects.

Let's rebrand to Flash......

Being slightly more serious: the problem with Nxt as a name is that it's not amazingly original, and there are other players in the fintech world (ignoring Lego and wrestling) who may have prior claim on Nxt as a trademark. Damelon commissioned some research on this from a real trademark bureau, so he has more details.

This means that we could be forced to rebrand Nxt at some stage in the future, if someone wishes to assert a prior claim on the trademark Nxt.

Rebranding will be a lot of work, and a massive pain in the arse, but the easiest and most logical moment to do it (if we decide to do so) will be if/when we move to Nxt 2.0.
That is a long way away yet, but no harm in thinking about it now. Someone may come up with the best name ever.....

Brainstorm and discuss, please, people.....

Here's the named versions thread, just for some extra inspiration:
https://nxtforum.org/general-discussion/%28tnnse%29-nrs-version-names/

Let rebrand to "Next", it would be simple. 

Call it NXTCrypt  (NXTC)  and the problem is solved.

Good one!

NXTCommunity
NXTCrypto...
NXTCoin
NXTCurrency
NXTChain
NXTCrowdfund
 
Etc

Advantages of NXTC

- its still related to NXT
- you dont need to change a lot
- its is clear what is meant (next one after Bitcoin)
- its a own brand without any relation to another tech companies (just google it)
- it sounds as usual

+1

This means that we could be forced to rebrand Nxt at some stage in the future, if someone wishes to assert a prior claim on the trademark Nxt.

The most effective tool a cryptocurrency has against legal threats is ignoring them. Also there are others, such as Bitcoin, which have more resources and money for interacting with the legal system. I would also oppose the idea that a cryptocurrency is in the same category with any other pre-crypto product it could be mixed up with, it's very different.

It seems that other changes, for example the API, didn't work so well. A name change would cause unnecessary confusion. Also NXT is one of the few three letter combinations that almost makes up a real word.

Quote from: EvilDave on February 16, 2016, 07:10:58 pm

This means that we could be forced to rebrand Nxt at some stage in the future, if someone wishes to assert a prior claim on the trademark Nxt.

The most effective tool a cryptocurrency has against legal threats is ignoring them. Also there are others, such as Bitcoin, which have more resources and money for interacting with the legal system. I would also oppose the idea that a cryptocurrency is in the same category with any other pre-crypto product it could be mixed up with, it's very different.

It seems that other changes, for example the API, didn't work so well. A name change would cause unnecessary confusion. Also NXT is one of the few three letter combinations that almost makes up a real word.

We do NOT live in a bubble.

Like it or not, if we get a cease and desist, this doesn't only affect us.
It affects ANY company using Nxt, and they will also be forbidden to use our name/brand.

Given that we WANT adoption, that leaves us in a terrible place, because we'd be dragging any partner into problems. They will not be allowed to use Nxt brand anywhere, effectively hiding us from view.

Any interaction with the Nxt name will be impossible. The Nxt Foundation would need to cease operations under the name.

Sorry to be the harbinger of doom here, but that's what can (and once we grow WILL) happen.

We are at a good juncture to do this if we want. The 2.0 is probably the only point in time when we could do this AND reap PR brownie points due to generating publicity for it.

Nxt is a GOOD name, and guess what: that's why over 100 companies already have prior rights. There's not even a chance of going to court over this, as it will be dismissed as a frivolous case. Case law is very clear on this: whomever registered first, gets the name. We were far from the first.

As to names with "nxt" in it: won't wash, it's possibility of confusion that counts, so any name would almost automatically fall under the same law due to similarity.