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"The Apple Marketing Philosophy"
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Author Topic: "The Apple Marketing Philosophy"  (Read 1435 times)

Marc De Mesel

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"The Apple Marketing Philosophy"
« on: March 19, 2016, 02:29:59 pm »

By 1977, as Jobs and Wozniak were frenzied, taking orders for the Apple I and looking for venture capital as they developed the Apple II, the men brought on investor Mike Markkula into the business. In addition to injecting $250,000 into the company and becoming a third partner, Markkula penned "The Apple Marketing Philosophy," a three-point call to action that has served the company well. It can also be an example for other startup businesses.

Point No. 1: Empathy
Apple should strive for an "intimate" connection with customers' feelings. "We will truly understand their needs better than any other company," Markkula wrote.

Point No. 2: Focus
To be successful, Apple should center its efforts on accomplishing its main goals, and eliminate all the "unimportant opportunities."

Point No. 3: Impute
Apple should be constantly aware that companies and their products will be judged by the signals they convey. "People DO judge a book by its cover," Markkula wrote. "We may have the best product, the highest quality, the most useful software etc.; if we present them in a slipshod manner, they will be perceived as slipshod; if we present them in a creative, professional manner, we will impute the desired qualities."

http://www.entrepreneur.com/article/220603
« Last Edit: March 19, 2016, 02:33:13 pm by Marc De Mesel »
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Nxter

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Re: "The Apple Marketing Philosophy"
« Reply #1 on: March 19, 2016, 03:07:51 pm »

How I see these points applied to nxt

Point No. 1: Empathy
-Beautiful client
-Easy to use
-Easy to install


Point No. 2: Focus
-Embrace the asset exchange, add new features to it
-Asset to other coins trading (nxt 2.0)


Point No. 3: Impute
-Marketing, marketing, marketing
« Last Edit: March 19, 2016, 04:14:06 pm by Nxter »
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mr001

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Re: "The Apple Marketing Philosophy"
« Reply #2 on: March 19, 2016, 04:11:54 pm »

How I see this points applied to nxt

Point No. 3: Impute
-Marketing, marketing, marketing

I think NXT is more then the marketing mediate. We should rethink the PR concept.
On the crypto market there are a lot of project with a monetary system, if we not have a new marketing concept we will lose this competition.
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