Contacted Ethereum and asked about the deal, to quote the important part of their response:
"So, one thing that needs to be clear, is that the whole bitshare+ethereum is a bit of a storm in a teacup - in short we have no plans to partner with anyone at the moment, and I'm not too sure why the articles were posted, or who posted them. Seems a bit shady to me in fact, but hey, welcome to cryptoland I guess!

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