how about 1 step at a time.
you want $200 for a new printer, lets talk. i'll buy some shares at a direct price. Maybe an A3 Laminator too. You dont need 2 or 3 rooms now. Lets step this up notch by notch
We have sold over 1,000 shares on coinsortium and will be buying a Laserjet P3015 printer with a 100 card tray. Perhaps I spoke too soon by saying I was disappointed in the IPO. We somehow sold twice as many shares yesterday as we did in the last two weeks! Was that you?
Have you seen our website (and our company presentation) or our coinsortium listing? This business is a lot like a bakery. The real value is in the design/IP. Once you have the IP, you run the cards off like a mill and the driver of profit becomes volume and nothing else. You might think raising quality and lowering production cost, but once you do that only volume remains. This listing is all about increasing our volume. As the volume rises we make more money in a linear fashion. I don't want to make any promises but it seems obvious to me that once we relocate, get the printers and laminators, we will be making twice what we are making now.
Since you said you like details, I'll ramble a bit about the printers and laminators.
I'd actually like to have five or six printers, esp. the P3015. You might wonder, why so many printers? First, the duty cycle. The P2035 has a recommended monthly page volume of 500 to 2500 pages. That means three sets of N5 per
month. That is less than we produce now. We could push it higher, maybe to 5,000 per month, that would require four printers to cover a month's worth of orders. The 3015 has a higher duty cycle so we might just go with two P3015 vs. four or more 2035s. The next models up don't have higher capacity multipurpose trays so at that point the printers become a commodity. We can buy more as demand increases.
Laminating capacity works a little differently. They can't be turned on for a very long time, a couple of hours at most. And they should be used continuously if you're going to leave them on, to take away the heat from the rollers. The "HEAVY DUTY-SOUL 330S" is rated for 6 hrs. After that they need to be turned off to cool down. We could go with four laminators per employee; two in shift A, two in shift B. Each one would cost about $150. Again, not a huge expense.
The plan now is to increase the production capacity so that we can cover all the orders we get within a week. If we start getting overloaded I can tweak the production line by adding a new machine here or there, or running an extra shift for a larger order. The way I see it, if we can produce twice as much bread, we can sell twice as much bread. If I just bought another oven and tried to integrate it into what we're doing now, sure it would help, but there is a balance between printers, laminators, and employees. Two printers can supply one inserter, and one inserter can supply four laminators. So right now buying a single printer would help a little, since it's just me and one other person operating multiple machines. But that's not as efficient. The cost model tells us the primary cost is human labor by far. The machines and space are not expensive. So to keep costs down I would prefer to have a more efficient production line where everyone focuses on their own set of machines. It would even be better to have people in just two days of the week if we could up the number of cards we produced during those two days to be as efficient as possible.
